Katerina Semenova

- Oversaw the full marketing operations of a premium family fine-dining brand, managing a cross-functional team of designers, content creators, and freelancers. - Managed and grew the brand’s social media ecosystem — including three sub-brands — ensuring consistent tone, aesthetics, and audience growth. - Developed and implemented the brand’s marketing calendar, budgeting, and campaign strategy across digital and offline channels. - Created and supervised production of marketing materials — visuals, videos, ads, and event collateral — aligning creative output with business objectives. - Coordinated external partners (photographers, videographers, influencers, media) and ensured timely delivery of high-quality content. - Led partnership and UGC marketing initiatives with luxury brands and lifestyle media to increase awareness and brand affinity. - Supported the development of new revenue streams through targeted communications and cross-promotion strategies.

- Provided digital marketing and brand growth consulting for beauty, wellness, real estate, and lifestyle businesses in UAE, Russia and Europe. - Designed marketing ecosystems: brand identity, content systems, social growth plans. - Delivered remote-first solutions for teams using Notion, Slack, Trello, and Google Workspace. - Managed Meta/Google Ads campaigns with +20–30% average ROAS across clients. - Scaled audiences across Instagram, TikTok, and LinkedIn through value-driven content. - Supported timezone-aligned team collaboration (GMT+4 to GMT+2), ensuring smooth async execution.

- Built the marketing department from the ground up, hiring and managing a hybrid team of in-house specialists and freelancers. - Led 360° marketing across digital, offline, and social media channels. - Developed and executed full-funnel strategies to boost brand awareness, engagement, and bookings. - Created and implemented a fresh social media direction (Instagram, TikTok), targeting a younger, trend-savvy audience. - Organised brand activations and high-impact events, driving community engagement and client loyalty. - Managed paid performance campaigns (Meta Ads, geo-targeted promos), increasing lead generation via WhatsApp and online booking tools. - Revamped brand positioning to reflect a stylish, modern, and emotionally resonant identity.

- Developed and executed digital marketing plans for new real estate launches. - Increased qualified leads through targeted campaigns, CRM integration, and ad optimisations. - Leveraged AI analytics to monitor performance and refine segmentation. - Collaborated with C-level, design, and sales departments to ensure brand consistency.

- Supported digital campaign planning and execution across Google, Meta, and CRM platforms. - Conducted competitive research, market analysis, and segmentation work. - Developed assets for paid and organic campaigns, increasing lead flow and engagement. - Created reporting dashboards to track performance KPIs and media efficiency.

- Developed the full marketing strategy and built the marketing department from scratch. - Created digital ecosystem: content, SMM, paid ads, partnerships, email flows. - Increased engagement by 30% through storytelling and influencer activations. - Adapted brand positioning and messaging for UAE vacation rental audience.

- Successfully managed daily operations, increasing revenue by 25%. - Developed and implemented marketing strategies to attract and retain customers. - Oversaw staff hiring, training, and management, ensuring high service quality. - Enhanced client relations and ensured attention to detail in all aspects of restaurant management.

- Managed daily operations for high-end restaurant, ensuring exceptional customer service and operational efficiency. - Led a team of 70+ staff, overseeing hiring, training, and performance management. - Implemented budget planning and cost control measures, increasing profitability by 15%. - Developed and executed marketing strategies to boost customer engagement and retention.

- Supervised daily restaurant operations, ensuring top-notch customer service and smooth workflow. - Led a team of 20+ staff members, focusing on training, teamwork, and performance improvement. - Implemented cost control measures and efficient budget management, boosting profitability by 10%. - Developed marketing initiatives to increase foot traffic and customer retention.

- Provided exceptional customer service, ensuring a positive dining experience for guests. - Collaborated with team members to maintain smooth and efficient operations during peak hours. - Attended to customer needs with attention to detail and prompt service. - Assisted in training new staff, fostering a supportive and effective work environment.