Katinka Veres

PR & Communications Manager CEE, Hungary and Romania @ Paramount

About

My first success in communication came at the age of 5. I grew up in a small town in the 90s, where my parents opened a little store, the “Corner ABC”. I made it my mission to promote it, so every day at kindergarten I wore colourful tights from the store and told all the girls where they were from – soon, all the little legs were shining in every colour. We sat in a circle, showing each other what we got, eagerly waiting for the next shipment – details I always shared with interested parties, of course.And why did I share this story? What made the "tights campaign", this seemingly childish idea work?It was authentic.It told a story.It built a community.💡 I’m a communications leader who believes in these three principles.Great communication starts with authenticity.Authenticity creates stories people connect with.Stories build communities, and strong communities create measurable business results.𝗜 𝘀𝗵𝗮𝗽𝗲 𝗯𝗿𝗮𝗻𝗱, 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲, 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝘁𝗲𝗹𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵, 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁. 𝗠𝘆 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀: 𝗣𝗥 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗲𝘃𝗲𝗻𝘁𝘀, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗽𝘂𝗯𝗹𝗶𝗰 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴, 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗧𝗿𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗼𝗿 (𝗛𝗨/𝗘𝗡/𝗥𝗢), 𝗮 𝗳𝗶𝗿𝗺 𝗯𝗲𝗹𝗶𝗲𝘃𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗦𝗥, 𝗗𝗘&𝗜 𝗮𝗻𝗱 𝗘𝗦𝗚.- Brought global TV brands' stories to life through end-to-end campaigns in Hungary & Romania for almost 10 years: Comedy Central, Paramount Network, Nickelodeon, MTV- Managed communications for MTV Europe Music Awards 2021 (Budapest), achieving 79M global TV viewers and 400+ media and 130+ social media placements- Led multi-season communications for Paramount Summer Cinema (Hungary & Romania, 100+ events)- Spearheaded award-winning employer branding and DE&I programs - 13+ years of international market expertise- Awards: Open Minded Companies D&I Catalyst Special Individual Award & project awards, HR POWER, Arany Penge, Hipnozis, Promax, Clio, Effie, GEMA- Languages: Hungarian, English, Romanian, SpanishLet's tell your story in a way people will remember!🚀 𝗢𝗽𝗲𝗻 𝘁𝗼 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀:Communications & PREmployer Branding, Employee Engagement, CSRHosting, Public Speaking

Country

Hungary

City

Budapest

Industry

Public Relations & Communications

Skill

Brand Strategy, Communications, Storytelling, Marketing Communications, Marketing Strategy, Strategic Communications, Corporate Communications, Crisis Communications, Internal Communications, Executive Communications Support, Public Relations, Media Relations, Budget Management, Social Media Management, Influencer Marketing, Event Management, Public Speaking, Conference Speaking, Panel Moderator, Event Host

Experience

PR & Communications Manager CEE, Hungary and Romania

Paramount

2016-2 - 2025-11 · 9 yrs 10 mos

Budapest

Key brands: Comedy Central, Paramount Network, Nickelodeon, MTV, VIVA, RTL Spike • Owned and led brand positioning and integrated communications for multiple TV channels in HU & RO markets, aligning regional and global stakeholders (EMEA, APAC, US) • Unified PR, marketing, social media, influencer collaborations and live experiences into cohesive brand campaigns that drove brand visibility and audience growth • Acted as strategic advisor to senior leadership; oversaw executive & internal communications, as well as reputation & crisis management • Led stakeholder collaboration across internal teams, agencies and external partners • Conceptualized and delivered large-scale brand experiences and events, including representing brands as host and moderator, strengthening audience engagement • Spearheaded employer branding and employee engagement programs • Drove CSR, DE&I and culture initiatives; Head of PROUD and WOMEN+ ERGs

Communications Account Manager

Young and Partners PR & Communications Agency

2013-8 - 2015-11 · 2 yrs 4 mos

Budapest

Key clients: HP, Nokia, AbbVie, Biogen, ExperiDance, Buda Castle Beer Festival • Headed integrated communication campaigns across PR, media and brand activations • Managed stakeholder communication and client relationships as key strategic contact • Organized and hosted events including roadshows, conferences and press events

Communications Account Manager

Morpho Communications

2012-2 - 2013-6 · 1 yr 5 mos

Budapest

Key clients: Electrolux, The Body Shop, SodaStream, Tchibo, Henkel, Huawei • Developed communication materials and supported integrated campaign execution • Managed media relations, coordinated go-to-market brand experiences and events

Reporter-editor

d1 tv

2012-5 - 2013-5 · 1 yr 1 mo

Budapest

• Produced editorial content; conducted interviews and prepared reports • Presented on camera, building strong public speaking and moderation skills

Marketing Consultant

Vadrózsák Restaurant

2011-2 - 2012-10 · 1 yr 9 mos

Kézdivásárhely

- Voluntarily provided marketing, social media and public speaking support for the family-owned restaurant, establishing it as a leading regional hospitality venue with 300–400 attendees per event

Education

Budapest Metropolitan University

2011 - 2012 · 1 yr

Recipient of a two-semester scholarship in Communications and Media Studies, with a focus on the Hungarian and international media landscape.

Scoala Nationala de Studii Politice si Administrative (SNSPA)

2010 - 2012 · 2 yrs

Completed a two-year MA program (in Bucharest) English language, graduating with a thesis titled: The Dimensions of National Culture – Comparative Study Between Three Different Universities Across Three Different Countries.

Corvinus University of Budapest

2011 - 2011

One-semester scholarship in Communications and Media Studies – conducted research for my Scientific Students’ Conference (TDK) thesis titled The Impact of National Culture on Consumer Behavior, awarded 2nd Prize in the Marketing category.

Babes-Bolyai University

2007 - 2010 · 3 yrs

Successfully completed a three-year BSc program (in Cluj-Napoca) in English language with a thesis titled National Culture’s Impact On The Organization.