Katie Wollrich

I lead the brand & social team to build and amplify the company’s overall brand strategy, position, and voice. I partner with creative & media agencies to bring the brand to life in new ways. Zevia is a publicly traded Certified B Corporation that offers sugar free beverages (sodas, teas, energy), which are all naturally sweetened.

I help hospitality companies (restaurants and hotels) grow brand awareness and sales by providing marketing strategy and oversight to their team in a part-time leadership role. My services are a best fit for mid-size restaurants or hotels ready to grow their marketing efforts and in need a seasoned leader. Unlike consultants who devise a strategy and leave the team to execute it, fractional leaders are part of the team. I would work hands-on and oversee the execution, its results, and continue to tackle other issues and areas of growth. Get an experienced marketing leader AND save budget to invest more in your marketing plan. Engagements begin with only a commitment of three months. Or ask about my half- day strategy session if you just need help jump-starting a plan.

I am in charge of marketing strategy, media, and creative for the DTC side of the business, as well as marketing support for over 100 restaurant partners. I created fresh bespoke landing pages for locations in order to educate customers and increase conversion rates. I supported growing the company's partnership with Kroger grocery stores by facilitating growth and collaboration. I report directly to the CEO and am a member of the executive-level leadership team. • Inaugural CMO for series C start-up, as pioneer in virtual kitchen industry and restaurant hub technology. • Increased sales 25% compared to control restaurants with a sustained sales lift of 19% by developing and executing co-branded social campaigns. • Launched successful rebranding effort to "Mix Food Hall" in new Midwest markets, leading to enhanced customer comprehension and improved conversion rates for search terms. • Generated 7% sales lift and sustained lift of 2% by launching new calendar promotional strategy. • Obtained significant growth by increasing center locations from 11 to 18 within first year.

I was in charge of implementing eCommerce and marketing strategies for the company's Boutique and Lifestyle properties. I developed great relationships with prestigious businesses such as Graduate Hotels and 21c Museum Hotels. I oversaw the design of Angad Arts Hotel's cutting-edge website. I managed public relations and digital agency for a variety of properties and restaurants. • Established marketing department as first CMO for renowned hotel management company, representing 175+hotels across U.S. and U.K regions. • Built robust marketing department with team of up to 37 professionals at its peak before pandemic. • Achieved impressive $34 return on ad spend (ROAS) for independent hotel's 2021 media plan. • Attained 800% growth in boutique and lifestyle hotel division.

I led the marketing & brand team for the second largest hot chicken brand in the country. While there, Joella’s won numerous awards including the 2020 QSR Magazine 40/40 List of Hottest Startup Fast Casuals, #10 in Restaurant Business Magazine's 2020 "The Future 50" list, and Restaurant Business Online's list of 2021 buzzworthy brands. • Expanded the brand from six to 19 locations, including three openings during 2020. • Spearheaded and launched delivery leading to 9% SRS lift. • Launched Joella's loyalty program, while surpassing first-year sign-up goal within 90 days.

I led the creation of global strategy and appealing content for consumer contact points such as digital platforms, broadcast channels, social/print media, and retail design. • Spearheaded team of 10 professionals by ensuring seamless collaboration and execution of initiatives. • Revitalized brand's creative direction by onboarding creative agency and devising new strategic plans.

I was in charge of coordinating cross-channel campaigns and developing compelling/unifying advertising strategies across television, internet platforms, media outlets, influencers, merchandise, public relations, activations, and sponsorships. I managed a team of three direct reports, 28 indirect reports, and five outside advertising companies. • Spearheaded team in navigating growing influencer segment by overseeing management of numerous content pieces across diverse activations, including brand's prominent role as NCAA sponsor. • Obtained 8% increase in brand memorability and linkage, 21% boost in message linkage, and 60% surge in positive brand health attributes by establishing brand campaign. • Devised integrated cross-functional process for creative development, media planning, and campaign analysis, while promoting synergy and optimal outcomes. • Steered substantial nine-figure budget while achieving multimillion-dollar savings and rebuilding trust with franchise financial committee.

I was recruited by the Vice President of Digital Program to oversee the creation, implementation, and extension of digital program and material. I create digital program strategy by aligning with the aims and goals of the organization. • Augmented efficiency and engagement of digital programs, leading to doubling of media budget. • Coordinated on pioneering campaigns, while securing profitable partnerships with prominent social media and digital platforms, such as Facebook, Twitter, Snapchat, Instagram, Google, and BuzzFeed.

I was in charge of the creative conception and execution of broadcast, print, radio, and out-of-home (OOH) initiatives aimed at both general and Hispanic markets. I provided strategic analysis and insights into campaign planning, evolution, and measurement in order to make educated decisions. • Created 50-60 television spots annually by sustaining steady flow of impactful advertising content. • Maintained multimillion-dollar production budget by ensuring allocation and maximizing ROI.

I led creative development, briefs, research, and production of integrated campaigns, inclusive of product launches, TV, social initiatives, website development, mobile activation, banners, and print for Capital One and Ad Council/GED Literacy Foundation accounts. I served as liaison between account teams, strategists, creative, and clients.

I collaborated with strategy team on brief development for McDonald’s McCafé, Monopoly, Hamburger, and McRib advertising strategy. I led project management for production for TV, print, and radio elements.

I was the Cars.com account executive, manager and strategic partner for the rebranding and repositioning of the company’s brand and perception. I worked on the first two years of Super Bowl advertising for Cars.com, which won a Gold Effie.