Katie T.
Email Marketing Manager @ LendingTree
About
Results-oriented and highly experienced email marketer with over 6 years of proven success in driving customer engagement and revenue growth in the B2C sector. Possessing a comprehensive understanding of email marketing strategies, I am equipped with a digital marketing certification and a strong data-driven mindset. Seeking a challenging leadership position where I can leverage my expertise in email marketing and data analytics to deliver impactful campaigns and drive business success.
United States
Greater Seattle Area
Health, Wellness & Fitness
Email Strategy, Email Design, Sigma Computing, Marketing Strategy, Customer Acquisition, Digital Marketing, Analytical Skills, Audience Segmentation, E-Commerce, SMS, Google Sheets, Google Tag Manager, Klaviyo, Salesforce.com, Data Analytics, Marketing Automation, A/B Testing, Yoga Instruction, Salesforce Marketing Cloud, HTML
Experience

Email Marketing Manager
Katie Tu Email
Seattle, Washington, United States
- Successfully provided comprehensive email marketing services to small businesses, focusing on improving their email campaigns and supporting their email program development. - Collaborated with clients, such as ZGirls, HeyDay Doughnuts, and Fix Hot Sauce, to develop effective email marketing strategies and campaigns tailored to their unique needs. - Conducted thorough audits of clients' existing email programs to identify areas for improvement and implemented solutions to optimize campaign performance. - Created customized email templates and built email automations to enhance engagement, drive conversions, and nurture customer relationships. - Analyzed and reported on email campaign metrics, with a primary focus on opens, clicks, and revenue, to provide actionable insights and track performance against industry standards. - Worked closely with clients to ensure they had a clear understanding of their email programs, providing ongoing support and training to empower them to manage their campaigns independently. - Received positive feedback from clients regarding organization, structure, and the ability to communicate the benefits of email marketing in a non-intimidating manner.

Email Content Manager
Seattle, Washington, United States
- Successfully managed and owned end-to-end email programs for SleepFoundation.org and TheSleepDoctor.com, overseeing content planning, copywriting, template building, list and segment management, flow creation, and analytics within Klaviyo. - Collaborated with cross-functional teams, including the design team for email image assets, the director of account management for partner placements, and the data engineering team for data connections and attribution model improvements. - Analyzed key data metrics, such as engagement, A/B testing results, email acquisition, and revenue, on a weekly basis to evaluate campaign performance and progress toward monthly and yearly goals. - Introduced and implemented process improvements by migrating from ClickUp to Monday.com, streamlining workflow processes, automating status notifications, and enhancing communication between design, content, and email teams. - Utilized SQL queries and SIGMA Computing to extract and manipulate data, providing valuable insights into email performance trends and identifying areas for optimization and revenue growth. - Mentored and supported contractors, ensuring a clear understanding of team processes and providing guidance for effective email program management.

Email Marketing Specialist
Seattle, WA, United States
- Leveraged HTML/CSS skills to create visually appealing and engaging email templates, ensuring consistent branding and optimal user experience. - Applied SQL query writing skills to extract and manipulate data for data-driven email campaign optimizations, resulting in increased customer engagement and conversion rates. - Collaborated with cross-functional teams to develop and implement effective email marketing strategies aligned with business objectives, leveraging insights from SEO and customer service experiences. - Conducted thorough analysis of email campaign performance, tracking key metrics, such as open rates, click-through rates, and revenue, to optimize campaigns and drive measurable results. - Proactively sought opportunities to learn and grow, actively staying up-to-date with industry trends and best practices in email marketing, participating in relevant webinars and training programs. - Demonstrated a strong drive for innovation and continuous improvement, constantly seeking ways to enhance email content, segmentation strategies, and automation workflows. - Actively contributed to the company's overall marketing efforts, collaborating with teams to ensure consistent messaging and a seamless customer journey across channels.

Content Specialist
Greater Seattle Area
- Wrote content about auto, home, renters, and health insurance for various blogs that could benefit the use of insurance. - Featured in publications like Forbes, The Simple Dollar, Realtor.com, and more - Managed QuoteWizard's Facebook and Twitter social profiles through Hootsuite by posting daily featured content and promoting national studies. - Connected with journalists, bloggers, and business managers to promote QuoteWizard's content to be featured on their website.

Client Account Manager
Seattle, WA
- Worked with agents within my own team to provide a familiar and personalized experience. Specifically with agents that brought in at least $1500 in revenue monthly to continue to grow their business and QuoteWizard's. - Provided a 45-day and 90-day check in on new accounts, ensuring that the agent is satisfied with their account and their products and providing any assistance as necessary. - Collaborated as a team to meet team goals and improvements on the agent experience. Met with the team every 2-3 weeks to ensure the team is on track.

Senior Account Manager
Seattle, WA
- Managed the support inbox and distributed e-mails to other representatives when necessary. - Assisted agents via LiveChat, managed incoming chat tickets, and distributed to other representatives when necessary. - Analyzed chat statistics bi-monthly and provided a report to the client services managers. - Provided suggestions and insights on accounts to improve their experience and conversion with the internet leads.

Account Manager
Seattle, Washington
- Connected with at least 30 agents a day via phone and e-mail in regards to their existing account. Managed account billing, changes, and any processes for cancellations. - Kept thorough records of any account changes or interactions with agents through SalesForce. - Verified new incoming contracts to ensure the contracts match with how the account is set up. - Pitched and sold promotions and ideas for agents to add to their account and increased projected revenue of at least $15,000 a month. - Named employee of the month for July 2015.

Patient Service Representative
Greater Seattle Area
- Check in and check out nearly 60 patients daily, verify their demographics and insurance information is up to date and correct, as well as collect their copay using Misys and EPIC systems. - Maintain and update clinic documents as needed, checking over them monthly, ensuring all information in the document is up to date and correct. - Developed a “float guide” with clear outlines and flow charts of daily tasks within the clinic for those who cover my position when absent. - Administrative support for providers such as mailing, filing, faxing, copying, and taking around 40 phone calls a day. Also managed and balanced provider schedules, adjusting them as requested and assuring they are not overwhelmed. - Attend and scribe for monthly department meetings, then rewrite notes and distribute them to the clinic for reference and follow-up.

Optometric Assistant
Broadway Vision Source
Seattle, WA
- Assisted patients with checking in, paperwork, pretesting, and answering any questions or concerns about their eye examination. - Pretest patients, about 10 a day, before they see the doctor, using machines such as a tonometer, OCT retinal scan, and OptoMap retinal photography. - Scanned and organized all patient health history into OfficeMate for the doctor’s records. Entered patient health history into ExamWriter for the doctor’s review while with the patient. - Assisted patients with eyeglass selection, dispensing, and adjustments. - Instructed new contact lens wearers on insertion, removal, and care for either soft lens or rigid gas permeable.

Receptionist
Lynnwood Advanced EyeCare
Lynnwood, WA
- Assisted patients with checking in, paperwork, pretesting, and answering questions or concerns that the patient has about their exam. - Pretest patients, about 15 a day, before they see the doctor with machines such as an auto refractor, non-contact tonometer, retinal photography, and visual fields. - Administrative work for the doctor, such as booking appointments, doing phone call reminders, submitting insurance claims, scanning patient health history, and organizing the office. - Instructed new contact lens wearers on insertion, removal, and care for contacts for soft lens.
Education
Katie T.'s Contact Information
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