Katie Nordhoff

-True and Co. -Warners -Olga

Inventor- US and International Design Patent for Victoria’s Secret PINK (D862,033 Application Number D/636,119-10.8.2019) • Defines the creative vision to lead the design development team to build compelling, brand-enhancing product that maintains the merchant strategy to advance the market and deliver a strong emotional message that resonates with the customer through dynamic storytelling. • Leverages technical design expertise with an advanced understanding of garment construction to guide fit requirements and quality standards while maintaining efficiency in development and production fittings. • Synthesizes runway, fashion trend and color analysis globally to influence ideation and deliver articulate presentations of design concepts to leadership teams. • Adjusts product strategies to address in-season business performance and consumer hind sights; analyzes the intimate apparel and congruent markets to identify white space opportunities for growth. • Manages the seasonal product adoption & assortments to ensure style count and financial targets are met to support profitability goals including cost strategies that align with the competitive market. • Motivates and inspires talent to grow and excel through engagement and team building, retaining top employees in a positive and well-structured environment.

• Drove the design development process from concept to delivery, cultivating an entrepreneurial environment and enabling the team to create original, on-trend collections that drove sales, maintained timely execution of each stage of the development process including oversight of the fitting process. • Maintained a deep understanding of the possibilities of fabric and construction, developing new and innovative ways to use fabric, color, and details in design to innovate and lead new product initiatives. • Collaborated with merchandising and production teams to develop special product offerings for key selling periods to hit internal margin goals while maintaining brand aesthetic and build consumer excitement. • Contributed positively to the team dynamic by encouraging productivity and passion, managed up where needed to influence product direction and elevated morale in direct reports.

• Isolated relevant trends for the young and contemporary market, reviewed and provided design perspective on competitive analysis; developed seasonal concepts including color, print and key silhouette direction. • Oversaw the design development and fit process, ensured timely execution of product development calendar, coordinated design processes to ensure brand cohesiveness and lifestyle identity; ensured quality and fostered innovation and newness. • Balanced multiple priorities and initiatives in a fast-paced environment with a constantly evolving consumer landscape, prioritizing speed and agility while maintaining accuracy and discerning taste level.