Katie Mink
Director of Sales and Promotional Planning @ Northeast Shared Services
United States
Albany
Supermarkets
Marketing Management, Consumer Behavior, Emerging Trends, Strategic Initiatives, Financial Results, Interpersonal Skills, Brand Awareness, Branding, Sales and Marketing, Statistical Data Analysis, Sales Processes, Business Development, Negotiation, Competitive Analysis, Sales, Brand Strategy, Integrated Marketing, Marketing Campaigns, Marketing, Customer Insight
Experience

Director of Sales and Promotional Planning
Schenectady, New York, United States
• Promoted to dual-banner Sales Planning leadership role overseeing Price Chopper and Tops Markets; led a team of 30 to drive promotional strategy and end-to-end execution excellence for the weekly ad circular and integrated marketing campaigns. • Integrated ad planning workflows across both operating companies to strengthen cross-banner coordination, synchronize planning cycles, and optimize efficiency while maintaining each banner’s distinct brand identity. • Drove adoption of enhanced ad planning methodologies across both operating companies, strengthening overall planning outcomes and execution consistency, which contributed to a 5–8% year-over-year increase in promotional sales. • Drove a 30% reduction in promotional errors by implementing an enhanced review process that remained consistent throughout IT system integrations, mitigating financial exposure and strengthening customer confidence.

Director of Sales & Merchandising Support
Schenectady, New York
• Assumed additional responsibilities after a corporate restructuring that now includes oversight of 14 staff and 4 departments: sales planning, merchandizing support, pricing, and health and wellness. • Developed promotional strategies for the weekly ad (item, price, theme) that maximized sales and customer engagement while optimizing internal promotional spend. • Led a deep dive into our Key Value Items—220 traffic-driving products—to analyze and then adjust our pricing strategy to effectively compete. • This aggressive pricing program, with a cost of $10MM, is constantly monitored and amplified with both in-store and advertising callouts and continues to generate positive sales lifts. • Partner with category planners on staple (i.e., cereal, yogurt) and perishable resets to optimize the shelf set and understand the drivers for both strong and sluggish sales; refining as needed to deliver the best results.

Director of Sales & Planning
Schenectady, New York
• Manager of Sales Planning (Apr 2016 – Jun 2018) • Promoted to Director in June of 2018. • Transitioned to this sales planning role that focused on the merchandising and promotional aspects of the business— crucial drivers of our year-round sales. • Led our quarterly and period planning, with a focus on our weekly ad, to consistently compete in our markets. • Analyzed historical ad promotions to gain deeper, fact-based insights on their performance through defined metrics and benchmarking. • Managed a team of 5 and implemented changes that substantially improved the communication among the department heads that drove alignment and delivered the most impactful ads and in-store strategies. • Promoted to the director role with expanded responsibilities that included oversight of our health and wellness department and our corporate dietician. • Ramped up our in-store shelf tags that brought visibility of our nutritional programs to our customers - a key focus at the time. Evaluated multiple vendors and collaborated with the one who helped deliver this program.

Industrial Engineering Manager
• Promoted to design and oversee the new process for re-mapping existing and upcoming new stores to optimize our labor needs. Formally managed 1 labor analyst. • Led a team of 4 and identified ~$1.8MM annually in fixed activity labor savings for 135 stores. • Documented and standardized these updated best practices and procedures and created easy-to-follow visual method sheets and instructions for stores to drive consistencies and cut costs.

Industrial Engineer
Schenectady, NY
• Analyzed our existing labor standards and rewrote and implemented updated policies and processes that included all fixed and variable costs. • These new labor standards resulted in $2MM of savings. • Collaborated with store employees to understand their specific procedures and ensure these updated policy changes were accurately applied at the store level.

Quality Process Engineer
General Electric
• Worked with cross-functional partners to solve engineering and quality challenges and prevent repeat incidents. • Initiated a scorecard to more clearly track and pinpoint a pattern of issues that provided even more transparency. • Produced and delivered daily, weekly, and monthly detailed quality reports to upper management.

Engineering Intern
• Meticulously reviewed and updated preventative maintenance policies and procedures to ensure the steps were clear and performed with more frequency. • Overhauled the inventory management system and consistently guaranteed all parts and equipment were in stock to avoid any disruptions. • Provided statistical analysis to the plant engineer by converting raw data into digestible tables and charts used for internal presentations.
Katie Mink's Contact Information
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