Katie Crenshaw

I lead integrated marketing initiatives that expand awareness of perinatal mental health and strengthen Postpartum Support International’s visibility across digital and community channels. In this role, I translate organizational priorities and brand strategy into cohesive, multi-channel campaigns that drive audience engagement and measurable growth. I develop and execute integrated marketing campaigns across social, digital, partnerships, and community activations, while operationalizing PSI’s messaging across programs to ensure consistent, audience-centered storytelling. My work includes building influencer and ambassador collaborations, creating mission-aligned content strategies, and partnering closely with communications, programs, and development teams to align marketing efforts with awareness and fundraising goals. I also monitor campaign performance, social listening insights, and audience trends to continuously refine strategy and improve engagement.

As the Social Media Manager for The Blue Dot Project, I craft compelling and empathetic content to raise awareness about perinatal mental health disorders and the importance of maternal wellness. My role involves developing and executing social media strategies that nurture solidarity, combat stigma, and amplify the blue dot as a symbol of hope and support. Through thoughtfully curated posts, campaigns, and community engagement, I connect with audiences to foster a supportive online space, share valuable resources, and advance the mission of ending shame and promoting understanding around perinatal mental health. As a long time volunteer with the organization, including acting as the 2020 spokesperson, I am honored to continue to contribute to their mission.

As a Consultant, I provide expert guidance in digital marketing, social media strategy, and brand development for a diverse range of clients. I partner with non-profits, startups, and thought leaders to optimize their digital presence, improve engagement, and achieve their strategic goals through tailored consulting services. Leveraging my deep understanding of digital trends and audience insights, I develop data-driven strategies that enhance brand cohesion and amplify outreach. My approach is collaborative, working closely with clients and their teams to ensure every initiative aligns with broader business objectives and delivers measurable results.

As a Content Creator at Katie Crenshaw, LLC, I specialize in bringing brands to life through compelling visual and written content that captures attention and drives engagement. With expertise in crafting high-quality graphics, videos, and copy, I create multi-platform content strategies that resonate with diverse audiences and align with brand objectives. My content creation journey involves staying ahead of social media trends, understanding audience behavior, and producing content that not only tells a story but also sparks interaction. From concept to execution, I am dedicated to delivering visually appealing and impactful content that enhances brand visibility and fosters community engagement.

As the Content and Communications Manager, I craft and execute content and communication strategies that elevate the brand's voice and engage audiences across multiple channels. I collaborate with leadership and cross-functional teams to ensure all content reflects the brand identity and supports business objectives. My role involves developing content strategies, managing communications plans, leading social media efforts, and driving public relations initiatives. Additionally, I monitor and analyze the performance of these initiatives, providing insights for continuous improvement and reporting on brand impact and engagement.

Managed and executed social media strategies to enhance online presence and engagement. Identified key platforms and created compelling content, while monitoring and analyzing performance metrics. Collaborated across teams to solve campaign objectives, promoted offerings to new audiences, and aided in the visual design of promotional materials. Served as the primary contact for social media platforms, engaging with the community to foster relationships. Developed paid social campaigns, conducted research, and provided actionable insights to optimize ad performance, ensuring strategic alignment across channels.