Katie Lombardi

Consulting on marketing strategy with focus on social media and community engagement for nonprofit organization advancing awareness and engagement in maternal mental wellness initiatives.

Led integrated brand initiatives across an emerging RTD portfolio, translating brand strategy into cohesive execution across paid, owned, and earned channels. Partnered cross-functionally to align creative, media, and messaging and provided performance insights and recommendations to senior leadership.

I led a team of three, aligning brand strategies with global initiatives while spearheading annual marketing plans for emerging brands in the US portfolio. In addition, I partnered with sales and category teams to develop compelling sell stories for key retail accounts, managed relationships with external agency partners and oversaw marketing communications plans.

As the integrated marketing communications lead, I drove the national development of brand strategies and marketing plans for Naked Juice, collaborating closely with cross-functional teams and agency partners. I spearheaded the activation of the master brand campaign, ensuring a unified and consistent approach across all marketing communications and launched a new social first campaign to drive consideration and conversion.

At Miller High Life, I was responsible for the brand strategy and communications across paid, owned, and earned channels. I led insights driven brand programs supported by strategic media plans to reach consumers at the right time and in the right places. These strategic initiatives significantly boosted the brand's visibility and relevancy.

I led a team that developed and executed through the line activation platforms to drive recruitment for the Coors Light brand, bringing to life key partnerships such as ESPN College GameDay and high profile influencer partnerships with the Jonas Brothers and Patrick Mahomes. These earned media and influencer programs, strengthened the brand's cultural relevance and boosted consumer engagement.

In partnership with our digital agency I developed a comprehensive social media strategy that leveraged both paid and organic channels to connect with new consumers. At the same time, I led key retail and e-commerce initiatives to drive key feature and display programs in the grocery channel to improve the brand's presence in-store footprint and drive sales.

I supported the development and commercialization of Arnold Palmer Spiked, a new hard tea beverage in partnership with AriZona Beverages. Leading forecasting, pipeline development, and brand activation initiatives, I executed comprehensive marketing strategies based on consumer research, insights, and competitive analysis. The first year was a success! The team exceeded its distribution and sales goals and we set Arnold Palmer Spiked up for success as we expanded in year two.

I collaborated closely with sales and customer marketing teams to refine strategies and tactics for the convenience channel. By developing and executing targeted retail plans focused on key pack sizes and leveraging occasion-based solutions, I was able to drive higher product velocities and secure incremental distribution. This integrated approach not only optimized our market presence but also ensured a measurable boost in overall channel performance.

I supported customer marketing teams for the Nexcare™, Futuro™, and ACE™ brands within retail accounts, working closely with the brand team to execute impactful retail programs in the drug channel.

At 3M, I was responsible for providing strategic recommendations aimed at fostering growth, driving insights through extensive market research and competitive analysis across 30+ business divisions. I also managed multiple projects—4 to 6 simultaneously—spanning both B2B and B2C markets, ensuring they were executed efficiently and delivered on time. Additionally, I played a key role in leading the external MBA recruitment process, supporting the company's long-term talent strategy and growth objectives.

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Concentration: Advertising & Brand Strategy

•Washington D.C. Internship Program •Languages Abroad Program in Madrid, Spain