Katie Gurvin

Leading sales strategy for Neat Soda, a better-for-you soda brand, driving retail expansion through chain account development, new sales channel growth, and building relationships with DSD partners.

As Co-Founder and Sales Director, I helped bring to life the first certified organic halva in the U.S., growing it from a farmers’ market concept into a nationally distributed CPG brand. In our second year, we achieved 166% sales growth and reached the #1 sales rank on Amazon in our category—a testament to combining strategy and execution. I led our brand partnerships and limited-edition collaborations with celebrity chefs, retailers, and other brands. I loved the mix of creativity and strategy this involved, as I managed everything from licensing terms and creative approvals to royalty structures and final go-to-market execution. These partnerships were crucial for introducing our product to new audiences and driving brand storytelling. Alongside this, I drove national retail expansion into 2,000+ points of distribution, including Whole Foods Market, and developed the systems that connected our DTC, retail, and distribution channels into one unified approach. I also implemented crucial ERP and SaaS integrations to streamline operations and significantly reduce costs.

I partner with early-stage CPG and retail brands to build the commercial roadmap they need for sustainable growth. Drawing on my experience scaling a national brand, I focus on turning early market momentum into predictable, profitable revenue by designing and deploying the complete omnichannel sales strategy. This includes architecting operational foundations, optimizing retail and distributor channels, and accelerating e-commerce growth.

At Bond Events, I managed the end-to-end planning and execution of large-scale galas, conferences, and festivals for major corporate and non-profit clients. I directly oversaw event budgets ranging from $75K to over $1 Million, which included coordinating all vendor contracts, managing sponsor activations, and handling post-event reconciliation. What I loved was the collaboration required to bring these experiences to life. I worked closely with creative teams, AV crews, vendors, and corporate sponsors to deliver seamless, high-impact experiences. A major focus of my role was developing branded activations and partnership opportunities designed to engage large audiences and deliver measurable ROI for clients. Managing complex logistics while keeping a clear view of the overall brand and business objectives taught me how to blend creativity, strategy, and execution to create truly memorable experiences.

At Farmshop, I led sales strategy and business development for both the wholesale and retail sides of the business. My focus was on driving significant commercial results: Within my first year, I drove a 150% increase in wholesale bakery revenue and helped grow the overall wholesale business to $8 million annually by expanding market presence and increasing the customer base by 30%. I also managed the wholesale sales team, prioritizing upselling, account retention, and building strong, long-term customer relationships. I also brought a product innovation focus to the role, leading the development and launch of a new Ready-to-Eat (RTE) product line that delivered a 16% incremental sales lift in its first month. Beyond sales, I directed more than 18 high-profile events each year for corporate and celebrity clients, which further tied our brand to premium experiences.