katie ray
general manager
About
Over the past 15 years I have gained experience in a range of digital and marketing disciplines specifically within the music industry. These include specialising in D2C, Social Media, Online Marketing Strategies, Project Management specifically web design and development. Through working so closely with Artists, Fans, Labels and Management I have gained invaluable insight into the specific requirements of each party. Also by working across a variety of teams, I am able to adapt and connect processes where required in order to ensure the best possible results. Specialties: Social Media, Digital marketing campaigns, Fan engagement, D2C, Ecommerce, Ticket Sales, Retail, Database management. Reporting and analysis.
united kingdom
london
music
social media, digital marketing, e commerce, retail, ticket sales, d2c, digital strategy, digital media, social networking, music, engagement marketing, ecrm, social media marketing, online advertising, online marketing, start ups, music industry, creative direction, entertainment
Experience
catering assitent
nortel
head of digital
modest! management
I am currently responsible for all digital platforms for Modest! Management. This is involves working with Labels (and their 3rd Parties), Managers, Artists, brands and fans across Mobile, Web, and Social Media. Currently responsible for the online campaign co-ordination, globally for One Direction, 5 Seconds of Summer (5SOS), Olly Murs, Little Mix, MNEK, Diana Vickers, Scouting for Girls Since starting at Modest! in 2010 I have built a digital team including 3 further Digital Managers.
head of business development
all access today
I was head hunted to start up the UK office on a day to day basis, offering an artist to fan platform. Sadly the company was subject to a break up of Directors and has since closed post my depature.
senior account manager
sandbag limited
During my time at Sandbag, I was responsible for a number of projects and deals such as Universal and EMI. I was also responsible for the training of the Account Management team and encouraging best practice.
client services director
trinity school
I was challenged with the role of Client Services Director, in order to use my experience of projects, client relationships, system knowledge and management to ensure the correct scheduling and execution of client projects with the Dev and Design team.
account director
trinity school
As the team grew, I was promoted to Account Director ,responsible for the managment of a team of 9 Senior and Junior Account Managers and over 250 stores.
senior account manager
trinity school
After the success of Robbie Williams and several other campaigns I was promoted to Senior Account Manager specialising in ticketing. This meant I was over seeing all the stores management as well as directly managing RW.com / Arctic Monkeys and Kaiser Chiefs.
account manager
trinity school
Trinity St employed me initially to run the Robbie Williams 2006 Tour for the global sales of the Inner Sanctum tickets.
general manager
84 world
vice president of digital
melodyvr
owner
socialclubmedia
Currently Consulting for a number of Music clients, including Modest! Management, MethodMusic and 84World providing Digital strategy.
head of digital strategy
method music & records
Head of Digital Strategy at Method Music & Records
Education
vyners school
york st. john university
university of ripon and york st. john
communication studies
katie ray's Contact Information
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