katie rock

About

I am a brand marketing professional currently taking some time to travel round Asia. I will be seeking out new and exciting prospects as of July 2015.

Country

united kingdom

City

london

Industry

leisure, travel, & tourism

Skill

training, public relations, social media, press releases, management, building relationships, employee relations, employee engagement, hospitality industry, human resources, brand development strategy, brand management, onboarding, psychometrics, internal communications, marketing communications, marketing strategy, event management, leadership

Experience

brand management executive, europe

intercontinental hotels group (ihg®)

2014-2 - 2015-1 · 1 yr

global cross brands communications executive

intercontinental hotels group (ihg®)

2013-5 - 2014-2 · 10 mos

* Assisted in the planning and execution of a three year strategy of building IHG’s external marketing reputation * Writing communications for the global employees of the Brand Leadership marketing (BLM) team. * Develop and execute strategic communications plans for multiple global cross brand projects * Involved in the planning and execution of global cross brand projects. * Help prepare and execute strategic communications for the Global Chief Commercial Officer of IHG. * Manage the online content management asset system - Brand Central – including the creation of a new online brand page portal to be hosted Brand Central. * Successfully organised and executed the Global Sales and Marketing Leadership conference. * Manage the budget of the cross brand communications function. * Assist with the delivery of embedding the BLM competencies into the business. This includes the creation of a digital portal and agency training sessions.

training coordinator, europe and amea

intercontinental hotels group (ihg®)

2012-1 - 2013-4 · 1 yr 4 mos

* Manage my bosses calendar, travel arrangements & expenses * Manage the Europe & AMEA training team finances * Create and manage the interactive training brochure for region * Secondment to the Europe PR team to assist with certain projects * Organise and manage training events and conferences over different regions. * Build and manage relationships with hotels and corporate employees * Create monthly communications on team activity to send to Senior Leaders * Point of contact for any training related queries in the region. * Look after the set up and management of personality and psychometric testing.

intern - luxury team

mission pr

2011-8 - 2011-8 · 1 mo

* Organised and updated media lists * Researched for current PR incentives * Researched client/product placement * Involved in brainstorming for new PR incentives * Managed the collection & mounting of coverage for the teams clients * Produced press releases

intern - europe public relations

intercontinental hotels group (ihg®)

2011-7 - 2011-7 · 1 mo

* Produced press releases for new hotel openings * Shadowed media training for Olympic athlete brand ambassadors * Researched for current PR incentives * Competitor research * Monitored coverage

intern - consumer public relations team

weber shandwick

2010-8 - 2010-8 · 1 mo

* Helped produce press releases for clients * Background research rip and reads on potential clients * Media monitoring for competitor brands * Helped write and research presentations for clients * Sold stories into and built relationships with journalists * Published a round up of client media coverage for the department