Katie Oliveira

Women’s Handbags and Fashion Accessories

Sleepwear & Basics for the Family

Adult Sleepwear, Adult Socks/hosiery and Men’s Underwear

Responsible for $255M Private Label Missy & Inclusive Sizes business.

Responsible for managing a $100M national brand in Baby apparel. Self-starter charged with driving top-line enterprise sales, negotiating vendor profitability and developing long-term strategy across all of JCPenney’s baby brands inclusive of apparel and hardline goods. Awarded ‘Warrior of the Month’ in June 2018 for capitalizing on ‘Babies R Us’ bankruptcy & driving supplemental marketing campaign to gain market share in the infant apparel sector.

Extensive private label experience. Responsible for building seasonal and basic assortments, managing Open-To-Buy, Pricing, Marketing and Profitability for Baby apparel & gifts. Partner with in-house design team & sourcing team to bring value & quality to our customers with our exclusive brands. Awarded coveted ‘Warrior Coin’ for stepping in as interim buyer and over collecting vendor concessions to close out Fiscal 2016.

Develop seasonal strategies and assortments for Boys’ 4-20 focusing on driving sales, margin, turnover and merchandising objectives. Analyze weekly item selling to react to best and worst sellers to take action in season with additional flow opportunities and recommend early markdown candidates. Create item plans for life of item taking into account the seasonal demands of back-to-school and holiday peak for initial set and flow quantities detailed to the sku level. Collaborate with suppliers to ensure that purchase orders are transmitted and shipped in a timely manner based on ship windows and floor set dates. Partner with suppliers and supply chain management to expedite, RTV, or change logistical/transportation strategy to ensure an item's life cycle meets its maximum potential.

Responsible for managing an $85M business for 1100 stores nationwide from an allocation perspective. Collaborate with merchants pre-season, in-season and post-season to affect inventory and flow opportunities while utilizing historical sales trend and future sales plans at the store/sku level. Partner with vendors and JCPenney sourcing team on direct and indirect programs to implement, continue and exit basic programs on the basic replenishment system. Plan new and re-opening stores’ BOP inventory using beginning inventory targets and like-store sales to guarantee right product and appropriate quantities arrive in store prior to opening. Awarded Children’s Division Planning & Allocation Associate of the Month for June 2012 for implementing and presenting weeks-of-supply reduction and sku optimization project for the Girls’ Entity. Awarded Children's Division Planning & Allocation Associate of the Month for October 2012 for training and assisting all business analysts in Children's on creating size profiles for all subdivisions as well as teaching an all-inclusive course on size optimization to all planners, business analysts and assistant merchants in Children's. Appointed allocation trainer of varying capacities, including: o Size Optimization Theory and systems Trainer o Size Optimization Systems Expert o Girls’ Entity New-To-Position Analyst Trainer o Basic Replenishment Systems Expert o Allocation Theory Trainer for Merchandising Trainees o Allocation Performance Coach o Merchandising Trainee Mentor

Shadowed buyers, planners and allocators in rotational phases to grasp the inner-workings of the merchandising process through formal training and hands-on experience. • Analyzed the Boys’ 8-20 Fall 2010 Sleepwear business and presented two buying/planning presentations and one allocation presentation to merchandise team and divisional management with actionable recommendations for Fall 2011 assortment and flow strategies. • Assisted the allocation team with in-season analysis as well as allocations in basic and fashion allocation systems.

Participated in ten-week internship, assisting the sales management team with every facet of operating a $44 million, top volume store. • Led associate engagement meetings and presented ‘Hits and Misses’ on the Children’s business in the weekly sales manager meetings. • Assisted in hiring, training and leading associates in the Children’s division during the back-to-school season. • Compiled and presented a SWOT analysis report of JCPenney and its’ competitors in the Miami market to the store management team and district manager. • Awarded sales management trainee offer and a retail scholarship from JCPenney and the University of Florida upon successful completion of internship.