katie mcgarey

* Responsible for the onboarding and training of publisher clients to ensure smooth program launches. * Manage the gathering of assets & offer entry into internal systems; work closely with publisher clients to * ensure offer accuracy prior to launch. Closely monitor & manage offers throughout all stages. * Collaborate with the product development team to help facilitate system enhancements. * Work closely with the customer support team to identify and resolve merchant issues. * Develop & adjust process enhancements to achieve scalability in response to publisher client growth.

* Primary liaison for top publishers including campaign set up and completion, troubleshooting, campaign scheduling, and regular monitoring of inventory levels. * Fully execute ad campaigns, including insertion order processing, creative asset management, quality assurance, pacing, optimization, and final publisher campaign summaries. * Monitor daily delivery to ensure campaigns are on pace to deliver in full and implement reallocations as needed to achieve optimal campaign performance. * Daily reporting to publishers outlining revenue performance against set goals, pipeline opportunities and upcoming payment information.

* Serve as primary liaison with Tier 1 RTB Exchange Publishers and Aggregators. * Conduct inventory analysis in order to offer strategic and actionable insight on Publishers’ performance. * Provide first rate customer service for miscellaneous publisher concerns including but not limited to tag implementation and reporting. * Collaborate with Data Science and Business Operations departments in order to identify and track individual and team goals. * Work closely with Tech Ops in order to manage technical escalations.

* Focus on inside sales; sale of advertising placements within University Parent Guides to national, regional and local advertisers, including both online and offline components. * Manage ad production including processing agreements and artwork to ensure on time delivery. * Develop solutions for clients’ outreach efforts to university markets, via advertisements in print and interactive online resources.

* Manage a portfolio of the company’s top publisher partners. * Maintain open communication with clients around reporting, performance data, compliance issues, and contractual/legal updates. * Use SQL to run analysis, providing updates to internal and external stakeholders on advertiser performance, publisher supply, and technical issues. * Work closely with the implementation and supply operations teams to onboard and launch new business.

· Study abroad program, Fall 2007"]