Katie Rogers
Video Strategist, Yahoo Ads @ Yahoo
About
Strategic marketing leader and creative storyteller, bringing innovative advertising solutions to life through clear, compelling sales narratives. Expertise in developing scalable go-to-market strategies and impactful positioning that fuel product adoption and accelerate business growth.
United States
Charlotte
Online Media
Product Marketing, Positioning (Marketing), Digital Media, Go-to-Market Strategy, B2B Marketing, Cross-functional Collaborations, Programmatic Advertising, Sales Enablement, Marketing Strategy, Ad Networks, Advertising, Digital Marketing, Digital Strategy, Online Advertising, Mobile Advertising, Interactive Marketing, Social Media, Media Planning, Mobile Marketing, Advertising Sales
Experience
Video Strategist, Yahoo Ads
Yahoo
Director of Product Marketing
Warner Bros. Discovery
Led go-to-market and enablement strategies for advanced advertising solutions across WBD’s digital and streaming portfolio, guiding product positioning, packaging, and education for new ad innovations.
Senior Marketing Manager
PebblePost
Oversaw brand and content strategy for PebblePost’s Programmatic Direct Mail™ suite, creating strategic sales collateral that communicated product benefits and supported lead generation.
Sales Marketing Manager
Tremor Video
Developed strategic sales and marketing materials for Tremor Video’s digital ad network and demand-side platform, creating custom presentations, one-sheets, and case studies that articulated unique value and drove client engagement.
Manager, Account Management
Tremor Video
New York, NY
Led a five-person account team serving premium video advertisers, focusing on process optimization, talent development, and exceptional client service in campaign delivery and performance.
Senior Account Manager
Tremor Video
New York, NY
Executed and optimized digital video campaigns from pitch to post-analysis, partnering with clients and internal teams to meet goals and performance benchmarks.
Account Manager
Tremor Video
Supported day-to-day campaign management and client communication, ensuring accurate delivery, pacing, and reporting across digital video campaigns.
Education
Princeton University
Katie Rogers's Contact Information
Phone
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