Katie Hagan

Serving as a fractional Marketing and Operations Leader for small to mid-sized businesses that are growing faster than their internal structure. My role is to improve and oversee the full marketing function while building the operational backbone that supports it. That means clarifying priorities, aligning teams, implementing scalable systems, managing vendors and agencies, and ensuring that digital efforts translate into measurable results. What that looks like in practice: ✅ Auditing marketing departments for scale ✅ Leading and mentoring internal marketing teams ✅ Designing workflows between marketing, creative, sales, operations, and leadership ✅ Paid media, CRM, email, and lifecycle marketing oversight, including agency management ✅ SOP development, governance, and documentation that outlasts any one person If you need both growth and structure, we should talk: cathannco@gmail.com

✨ Repositioned the brand for scale and fundraising, led a full rebrand, contributing to an approx. $300K investment from three Shark Tank investors and a feature on the ABC hit show ✨ Owned revenue growth across DTC channels by aligning brand strategy, content, and sales execution into a unified go-to-market approach ✨ Scaled Instagram into a top three organic sales channel by building conversion-driven content systems, creator partnerships, and community-led commerce ✨ Developed and executed product launch and drop strategies that drove demand, sell-through, and repeat purchase behavior ✨ Led customer acquisition and retention strategy across organic, paid, and influencer channels, balancing CAC efficiency with long-term LTV growth ✨ Managed the marketing budget across organic, paid, influencer, and experiential initiatives, allocating spend to maximize ROI and sustainable growth ✨ Oversaw external ad agencies and creative partners, ensuring alignment with brand voice, platform best practices, and performance objectives ✨ Built influencer and ambassador programs as revenue channels, tracking creator-level attribution and conversion—not just reach ✨ Implemented performance reporting and forecasting to connect content, paid media, and campaigns directly to sales outcomes ✨ Drove scalable growth by establishing repeatable systems for launches, promotions, and evergreen sales content

Achievements: - Increased organic impressions by 275%, social reach by 193%, and engagement by 220% across RCA’s national social media platforms. - Collaborated cross-functionally with business development, HR, alumni, and clinical departments to implement a unified content strategy that improved patient engagement and supported referral growth. - Elevated Recovery Centers of America’s presence across Instagram, LinkedIn, and YouTube with data-backed content creation that emphasized storytelling, recovery education, and thought leadership. - Developed multimedia content frameworks used by 10+ locations across the East Coast to humanize brand messaging while adhering to HIPAA compliance and ethical storytelling. - Contributed to internal communications and social advocacy campaigns aligned with National Recovery Month, Overdose Awareness Month, and various behavioral health observances. - Guided strategic planning with executives and directors to align marketing with business development goals and community outreach metrics. Description: Led digital content strategy and brand voice transformation for Recovery Centers of America’s national footprint. Initiated audience growth through organic and data-driven content across social platforms, growing engagement exponentially in under 18 months. In addition to managing social media, collaborated cross-departmentally to develop marketing strategies that supported admissions, alumni relations, and corporate partnerships. Maintained a pulse on trends in recovery, behavioral health, and healthcare marketing to keep RCA’s content empathetic, compliant, and forward-thinking.

Achievements: - Awarded 2021 National Rising Agency Star Award from US Agency Awards - Developed company’s buyer personas and yearly marketing plan based on in-depth audit - Audited email database and integrated with Zoho CRM and launched email nurture tracks - As part of the business development team, sold the company’s largest website project for over $60,000 (Average websites cost $5,000 - $15,000) and exceeded all sales quotas. - Accepted into the Philadelphia Chamber of Commerce Mentee Cohort Description: While managing the internal marketing efforts, I was also a top-performing salesperson at the agency, developing and executing strategies to nurture leads and upsell current clients. Developed, managed, and executed internal marketing efforts, ensuring alignment with business development goals. My role encompassed developing an annual marketing plan and implementing campaigns that contain email marketing, blogging, SEO, case studies, and more to drive lead generation and brand awareness for our key target audiences. Additionally, our target audience was established based on an internal audit conducted by me upon starting here, with CEO and leadership team buy-in.

Managed digital marketing campaigns, brand launches, and strategy development for one of the fastest-growing toy companies in the world with an agency-style approach. - Managed and executed the successful relaunch of Micro Machines by utilizing market research, competitive analysis, branding overhaul, micro and macro influencer marketing, social media strategy, ad buying, and commercial development. - Managed advertising agencies and PR agencies for a portfolio of well-known toy brands to ensure the success of launches and new releases via brief development and oversight of media placement, influencer collaborations, and ad placements for a portfolio of toy brands such as Micro Machines, Pokemon, Cabbage Patch Kids, Blinger, and more. - Tracked digital marketing analytics across all campaigns to provide continual insight and improvements. - Managed and oversaw key event initiatives for a portfolio of toy brands. - Expertise in social media marketing and influencer sourcing, negotiating, and management. - Content management of the Jazwares website across the portfolio.

Transitioned a 100 year old company into the new digital marketing era through a multi-project implementation plan. - Established a corporate social media style guide for the digital marketing department. - Developed a strategic social media marketing plan to overhaul Facebook, Instagram, Twitter, Pinterest, and LinkedIn. - Implemented email automation through marketing software Marketo to run alongside the new social media shift. - Developed all content and copy for email marketing campaigns and social media targeting specific buyer personas. - Assured marketing templates, copy, and campaigns were in line with overall Lasko company brand. - Tracked digital marketing analytics across all campaigns to provide continual insight and improvements. - Assisted in the oversight of the company website with the Wordpress content management system.

Managed the marketing efforts for the United States Business Units while also contributing to the Global Marketing Team for LATAM and EU territories: • Content Management and Social Media Management: Worked closely with local and global stakeholders to ensure marketing efforts aligned with business strategies and goals. Coordinated and executed all United States digital marketing efforts and developed the creative content and lead generation strategies to attract prospects to the US website and sales funnel. • Event and Sponsorship Management: Negotiated sponsorship agreements to acquire the highest level of brand awareness for the best price, developed creative giveaway and exhibiting concepts to attract prospects at trade shows, managed and developed all event strategies and concepts for the US unit. • Other Duties Include: Social Media Marketing, CRM Management, Email Campaigning, Content Repurposing, Creative Direct Mailing Efforts, Copy Writing, Blog and Creative Writing, Proofreading, Corporate and Internal Communication Tasks, and more

Took the lead on the first official marketing initiative at the company. By doing so, the following was accomplished: • Averaged an above industry averages of 31% email automation open rate and 9% click-through rate • Twitter impressions increased from an average of 2K a month to an average of 10K a month, with an average 30% increase in monthly engagement with brand influencers and prospective and current clients • Branded, organized, and hosted Brio's Philly Tech Week event. The event sold out due to over 9K social impressions, over 50% engagement rate across all social media combined, and 3 press mentions • In 2017 alone, Brio has secured appearances on Technical.ly Philly's Snapchat, 3 mentions in Technical.ly Philly's Net/Work articles, 1 clipping on Philly.com, an event partnership with Drexel University Lebow College, and will receive continual showcasing on CIO.com • Job Description in Short: - Lead, organized and tracked all marketing efforts, campaigns, and meetings for Brio Solutions - Managed the Brio Solutions blog, website copy, and social media while assisting interns and team members in developing thoughtful and relevant content to drive traffic to the company website and social channels - Along with marketing duties, I perform a variety of office administrative duties and operational tasks, too

Internally Assisted the Office of Sponsored Research at Arcadia University: • External funding research for projects and programs at Arcadia University • Administrative support and oversight of research that involved human participants and animal subjects through the Committee on Protection of Research Subjects • Government compliance assurance of principal investigators and research phenomena

• As the primary researcher: Developed and conducted 4 social behavior research projects including 1 independent year-long social behavior research project, utilizing SPSS to analyze and interpret results • Developed an expertise in designing, executing, and analyzing original human behavior research projects • Composed project proposals for all research projects and received approval from the internal Institutional Review Board • Formulated questionnaires and other project materials along with recruited and ran participants ethically • Collected, cleaned, and analyzed participant data using SPSS and composed official reports in APA style • Created 40”x40” poster outlining independent study and presented to student body, faculty, and community

• Aided in the establishment of the first ever program newsletter • Co-hosted and lead writing committee meetings • Worked with writers to ensure all stories provided accurate depiction of program • Copy edited and provided useful feedback to younger writers • Overlooked, edited, and helped director with professional documents as well

• Served as a resource for prospective students • Direct marketed the university at open houses • Wrote personal hand written post cards to persuade prospects • Conducted event phone call follow ups with attendees • Documented feedback from prospects after events • Compiled and organized giveaways for prospect students

• Promoted monthly specials through sales pitches, direct marketing, and social media • Negotiated with prospects to purchase memberships • Excelled in customer service and satisfaction