Kathryn Favaloro

I’m a media professional with experience supporting multi-channel campaigns across TV, radio, print, and digital. In my previous role as a Media Coordinator, I monitored paid social, digital, and programmatic campaigns, coordinated vendor-direct placements, and maintained clear reporting dashboards and budget trackers. I’m detail-oriented, highly organized, and committed to ensuring campaigns run smoothly from setup through performance analysis. With a background in social content development and a B.S. in Mass Communication from Towson University, I bring strong communication skills and a collaborative, data-informed perspective. I’m looking to continue growing in paid media, especially in media buying, campaign strategy, and campaign execution, and to contribute to teams that value precision, thoughtful planning, and measurable results.