katie duffy

Assist in Brad Paisley sponsorship, work with Director of Marketing to communicate with Paisley Management, ticket allocation and distribution, event planning, day-to-day management activities Track and report sales using distributor forecasts and actual sales numbers both on a weekly and monthly basis, communicate results with national sales force team Marketing experiences: billboard planning and execution, presentation creation for distributors, retailers, and quarterly programs, event planning, photoshop/branding and creative, distributing and tracking of point-of-sale materials, coupon redemption

* Build, Implement, and Manage Paid Search Campaigns on Google and Yahoo/Bing * Manage paid search campaigns to ensure proper budget pacing and campaign success. * Optimize campaigns manually and through the use of the Kenshoo platform * Prepare monthly dashboard reports and analysis to communicate campaign performance to clients. * Prepare for and participate in client phone calls and meetings to provide strategic initiatives and recommendations for clients to improve ROI and other client paid search KPIs

Activities and Societies: Food Marketing Association, Hawks Against Hunger