Kati Dahm

Building PR, Social and Narrative as we scale. I drive cross-functional projects across Field Marketing/Events, Product Marketing and Exec Comms.

I work with select founders across industries to build and operationalize narratives. My speciality is highlighting the impact of companies that provide critical infrastructure through atoms and bits.

Mixing Board is a community of brand and communications leaders that share knowledge with each other and organizations that can benefit from accessing members' expertise, experience and mentorship.

I built an integrated brand, marketing and communications program to protect and promote Loft, growing brand presence over 100% in two years. I led a comprehensive brand refresh complemented by campaigns to highlight how satellite hardware development is enhanced by software for faster and more efficient remote sensing capabilities. I collaborated with public sector clients like NASA and various commercial customers to promote their missions through an owned content and earned media strategy, incorporating videos, blogs, and placements in top-tier business outlets like CNBC and TechCrunch.

I built and led the small but mighty communications and marketing function, which included Public Relations, Social Media, Internal Communications, Brand Marketing, Field Marketing and Product Marketing. I drove financial (deSPAC, M&A) and crisis communications, alongside product launches, investor days and employee engagement.

People.ai is now Backstory. I built Public Relations, Analyst Relations, Employee/Internal Communications and Executive Communications. I also partnered cross-functionally on projects like Sales Kick-Off.

I teach barre classes to help clients achieve their fitness and growth goals. I also work on marketing/communications events to drive sales and awareness around our studio.

I took on the US Head of Communications role and drove our US media relations and strategy. My team was responsible for establishing our global social media presence, employee engagement and driving alignment in messaging across our offices in Shanghai, Hefei, Munich and London.

I joined NIO as a founding member of the Communications and Brand team. We built media strategy with top tier business and trade outlets, activated our brand at events like SXSW, Grace Hopper, and told the story of a record-breaking autonomous lap at the Circuit of the Americas. I managed a team of four and the PR agency, and led Communications team during the VP of Communications maternity leave and IPO on NYSE.

I led PR for Cisco's People & Culture storyline, including the Chief People Officer's media strategy, an integrated communications plan around release of 2015 Corporate Social Responsibility Report, and messaging around inclusion and diversity, including engagement with shareholders. I helped plan and host stakeholders at corporate events like Partner Summit, Cisco Live, Global Editors Conference.

I led social strategy for Cisco corporate social media and created Cisco Chairman and CEO John Chambers' LinkedIn Influencer Profile. I also worked with other executives and leaders to build their social presence. I helped grow Cisco's brand value 6% y/y to #14 out of 100, per the Interbrand Best Global Brands 2014.