Katia Pango

Definí e implementé planes estratégicos de comunicación interna alineados a objetivos corporativos y metodologías ágiles. Lideré el “Desafío de la Eficiencia”, campaña multicanal orientada a la productividad, que generó un ahorro de S/96 millones. Diseñé campañas de cultura, sostenibilidad y equidad con satisfacción del 92% T2B, reforzando la reputación interna del banco. Aseguré la gestión y evolución de canales internos como Workplace (hoy Workvivo), pantallas digitales, rediseño de ecosistema de comunicación y eventos híbridos. Supervisé mensajes clave de alta dirección y garanticé coherencia con el branding estratégico institucional, innovando y transformando espacios comunicacionales en funcionales. Coordiné storytellings en procesos de transformación y migración tecnológica con foco en adopción progresiva y liderazgo visible. Alineé OKRs del área con KPIs de cultura y clima, generando reportes de impacto y seguimiento a compromisos.

Implementé estrategias de endomarketing para 4 campus y más de 2,000 empleados. Incrementé en 95% el uso de la plataforma Workplace, fomentando la comunicación digital efectiva. Desarrollé campañas de cultura y bienestar alineadas a la estrategia institucional. Coordiné storytelling institucional, embajadores de cultura y piezas multimedia para reforzar el engagement interno.

•Asesoría y Control para la nueva gestión en el Manejo integral de Beca 18 Convocatoria 2017 •Supervisión del desempeño de la oficina de Pregrado •Coordinación con las áreas de soporte como Sistemas, Asesoría Jurídica y Comunicaciones. Logros •Asignación de 5000 becas para estudiantes de Pregrado en situación de pobreza y pobreza extrema •Modificaciones y mejoras en las políticas del Programas y del Concurso •Mejoras en el Marco Legal

Head of the Marketing team and member of the Executive Committee. Manage corporate marketing and communications functions. Direct brand management, PR, media relations, corporate positioning, advertising, and sales collateral marketing. Design of the marketing plan and updating all communication channels. Responsible for the planning, design and deployment plans of internal and external communications, developing positive relationships with providers.

Head of the Marketing department. Strategic Planning and KPI design for Marketing team performance Managing. Implementation of the Marketing Plan and budget of the different categories of products. Responsible for retail sales force. PR. Identifying and measuring indicators for advertising, promotions, and event sponsorship. Build loyalty programs designed to gather better business intelligence and increase revenues.Design specific strategies, action plans and timetables in place for B2B and B2C

Lead team focused on the delivery of new or existing projects related to all the 7 manufacturing plants anf more than 40 distribution centers country level (More than 5000 workers) Plans and directs schedules and monitor budget/spending. Responsibilities include the overall planning, organizing, directing, controlling and delivery of all projects prioritized in alignment with the client's expectations and business needs. Plans and develops communication materials for all the activities designed Acts in a lead role in company wellness initiatives. Makes recommendations to improve overall employee participation and wellness.Coordinates with other influencers aligning these initiatives with the main product strategies.

Responsible for managing marketing, communications, advertising and activities at the company. Takes steps to measure, enhance, and enrich the position and image of Adecco Perou all around the country through the marketing plan for 11 branches. Creative, goal-oriented, strong communication skills to deal with employees and providers.Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Oversee creation and delivery of advertisements, and other marketing materials. Engage stakeholders on social media. Planning the budget. Responsible for two CSR programs: - Win4Youth - Labour Orientation Programm for Athletes (POLD) in conjunction with the Peruvian Olympic Comittee

Oversee shoots and connect with our artists/photographers to hammer out the budget required to create artwork as well as secure varying advertising-related usages. Coordinates with the editorial staff. Event planner. Cost save and sources enhacement. 13 editions published from Etiqueta Negra, 4 Telmex Magazines 11 Theme Guides

Audiovisual Production. Coordinates with national and international providers and coordinates all tasks during the production process from different accounts accross all the advertisign agency. Successfully manage timelines and project goals. Supervising pre production, filming, editing and design. Proactively handle any arising issues and troubleshoot any emerging problems on the event da. Liaise with clients to identify their needs and to ensure customer satisfaction. High performance even trough stressfull situations. Support in succesfull tenders: DirecTV (2007), The Coca-Cola Company (2008), Cusqueña Beer (2008) and external audits