Katia Hersard

Chief Business Officer @ ManoMano

About

Katia has more than 20 years experience in corporate strategy, and has held senior management roles in P&L, general management in digital environments. Solid expertise in digital, P&L, retail & marketplaces. Start-ups advisoring & investor Board Member

Country

France

City

Paris

Industry

Internet

Skill

E-commerce, Brand Development, Marketing Strategy, Brand Management, CRM, Stratégie marketing, Advertising, Retail, Gestion de la marque, Marketing Communications, Business Development, Social Media Marketing, Stratégie numérique, Communication marketing, Online Advertising, Marketing Management, Digital Strategy, Marketing, Développement de la marque, Brand Developement

Experience

Chief Business Officer

ManoMano

2023-4 - Present · 3 yrs 6 mos

Ville de Paris, Île-de-France, France

Managing all business & revenue strategy streams: commercial strategy & catalog portfolio, sourcing/sellers partnerships, retail media & data revenue, marketing & brand strategy, design and customer XP - B2B and B2C - 5 countries - 270 headcounts - Excom Member ManoMano is one of the best digital Brand in Europe and known as a Unicorn in the french digital landscape with a strong expertise in marketplace business development and digital excellence.

Chief Commerce & Marketing Officer

ManoMano

2021-4 - 2023-6 · 2 yrs 3 mos

Excom member. Managing a team (commerce, acquisition, design & growth) of 120 with an hyper growth focus - 5 countries. ManoMano is one of the best digital Brand in Europe and known as a Unicorn in the french digital landscape with a fast growing and scaling revenue strategy.

Shareholder / Associate

Team for the Planet

2023-1 - Present · 3 yrs 9 mos

100 entreprises luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, par ici : https://join-time.com/ygyi8_f_aYY

Partner & Investor

50 Partners

2020-3 - Present · 6 yrs 7 mos

Paris et périphérie

CEO Fnac Ticketing (Fnac Spectacles)

Fnac

2016-5 - 2019-3 · 2 yrs 11 mos

Ivry-sur-Seine, Île-de-France, France

Direct report to CEO Management: 200 people General management with 5 divisions: Sales, Finance, IT, RH, marketing Fnac-Darty Comex Group member

CEO Fnac.com

Fnac

2013-6 - 2016-5 · 3 yrs

Ivry-sur-Seine, Île-de-France, France

Management: 120 people Executive Comite of Fnac Group Direct report to CEO A. Bompard Fnac.com is ranking 2nd website in France Scope: France & international websites > P&L; digital transformation, Marketplace, UX; Acquisition ; content, Mobile; cross-channel; innovations/start-ups. Fnac Start-up Award, marketing.

FNAC CMO (ex KERING GROUP)

Fnac

2010-3 - 2013-6 · 3 yrs 4 mos

Global Chief Marketing Officer ( France & international). Member of the Board Direct report to the CEO, A. Bompard Fnac is one of the best brands in Europe, with strong assets and know-how in Customer strategy, loyalty subscription and retail. Fnac was part of the KERING Group at that time. Management of 75 people Member of KERING leadership Group

Club Med Group CMO & Digital

Club Med

2006-3 - 2010-3 · 4 yrs 1 mo

Member of the board (10 people) Direct report to the CEO, Henri Giscard d’Estaing Management: 35 people. Club Med has became one of best premium Brand in Europe within a highly digitalized and international hospitality market with strong assets on exclusive customer experience and premium marketing & operation management.