Katia Visinand

Marketing and Communication Manager @ Sapal SA

About

With more than 20 years of experience acquired in several great companies in luxury goods, FMCG and manufacturing Industry, I am a passionate woman who always try to push boundaries to promote and developp the companies I am working for. Strenghts : - Communication and Marketing Strategy - Social Network Strategy - Advertising - Lead Generation - Market Analysis - Event and Sponsorship #solution oriented #strong team player, but independent #multiple tasks Graduated from SAWI (Brevet Fédéral Technicienne Marketing), I obtained the CAPM (Certified Associate In Project Management) in 2017 and recently achieved a New Diploma in Digital Marketing and Social Networks at the Digital Room, Lausanne.

Country

Switzerland

City

Lausanne

Industry

Packaging & Containers

Skill

Fidélisation, Compétences analytiques, Marketing BtoB, Coordination de projet, Business-to-Business (BtoB), Communication écrite, Réseaux sociaux, Relations médias, Communication interne, Planification des affaires, Communication d’entreprise, Campagnes, Branding, Gestion d’événements, Marketing sur les réseaux sociaux, Relations publiques, Rédaction publicitaire, Compétences interpersonnelles, Communication, Gestion de projet

Experience

Marketing and Communication Manager

Sapal SA

2017-11 - Present · 8 yrs 11 mos

Ecublens VD, Canton de Vaud, Suisse

Coordinatrice de projets publicitaires

ROLEX

2011-2 - 2017-3 · 6 yrs 2 mos

Worldwide Advertising content coordination, such as print ads, TV Commercials, Digital Banners. Coordination of the Product shooting for the Advertising assets

Marketing & Communication Brand Manager

CRH

2009-1 - 2009-8 · 8 mos

Corporate Design/Corporate Identity, Communication, press release, direct marketing, events, analyse and controlling for Swiss Market

Communication Specialist

Gétaz-Miauton

2004-1 - 2008-12 · 5 yrs

- Operational implementation of new marketing strategy (product promotions, new website, bi-annual magazine presenting the living trends, advertising, press release) - Organization, management and control of our participation at Habitat-Jardin (product's choose, personal training, communication, clothing code and communication) - Coordination with the agency for the establishment and control of media plan and budgets - Market analysis

Brand Manager

Nestlé Waters (Suisse) SA

2001-1 - 2005-3 · 4 yrs 3 mos

- Development of communication strategy for Swiss Market for S.Pellegrino's Group Brands (water and soft-drinks) and Contrex - Coordination with agencies - Launch of new products for Swiss Market - Re-positioning of Contrex brand (branding, advertising, TV spot) - Coordination and introduction of new packaging - Creation and coordination of promotional activities in retail (tasting, sampling, 2.POS) - Operational coordination of events and establishment of post-event reports -Market analysis

Sales Assistant Tessin & Marketing Assistant

Nestlé Waters (Suisse) SA

2001-1 - 2002-12 · 2 yrs

- Coordination with agencies - Manage, control and reports of sponsoring - Coordination and control of promotional activity - Support of the sales Team (offers, contracts, sales statistics