Kathy Zhang

I focus on two core areas to share Chinese culture with international audiences, with key responsibilities including:​ 1. Overseas Promotion of Unique Cultural Travel Programs​ Build partnerships with overseas institutions to bring visitors to immersive cultural adventures;​ Develop marketing strategies to highlight authentic experiences (e.g., Tai Chi, traditional tea ceremonies, Hanfu experiences, local farmhouse visits, Mahjong);​ Coordinate cultural activities and ensure participants enjoy memorable, well-supported journeys;​ Collect feedback from participants/partners to refine programs continuously.​ 2. Overseas Promotion of Online Chinese Language Courses​ Develop and implement marketing initiatives to raise awareness of online Chinese courses among international learners;​ Align course promotion with cultural storytelling to make language learning more engaging and context-rich;​ Gather learner feedback to optimize course promotion strategies and enhance user experience.​ Driven by a passion for cultural exchange, I strive to connect the world with the beauty and depth of Chinese culture through both travel and language. Eager to collaborate with like-minded organizations/individuals to co-create meaningful cross-cultural experiences.

As the leader of the sales team, my responsibilities include: 1. Achieving Sales Targets: I guide the team towards achieving our established sales targets, ensuring we meet and exceed our goals. 2. Training and Development: I conduct regular training sessions and provide counseling to team members to enhance their sales skills and customer service abilities. 3. Sales Support: I offer ongoing support to team members, helping them to close deals and overcome any challenges they might face. 4. Performance Appraisals: I am responsible for conducting performance appraisals for team members on a quarterly, semi-annual, and annual basis, providing feedback and recognizing achievements. 5. Strategic Planning: I develop our annual sales strategy, aligning it with the company’s overall objectives and market trends. 6. Marketing Materials: I draft and oversee the creation of company publicity materials to effectively communicate our brand and offerings. 7. Business Partnerships: I actively seek out and establish relationships with business partners to expand our network and opportunities. 8. Reporting: I report to the general manager on the progress and activities of the department, ensuring transparency and accountability in our operations. In this role, I am committed to fostering a high-performing sales team, driving growth, and contributing to the company’s success.

As the manager of the center, my responsibilities encompass a wide range of critical functions: 1. Overall Operations: I am accountable for the center’s overall work, ensuring that all operations run smoothly and efficiently. 2. Team Supervision: I oversee the center’s personnel, ensuring they fulfill their duties within the scope of their assigned tasks. 3. Sales Performance: I am responsible for the center’s sales performance, working to meet the sales targets set by the company. 4. Sales Guidance: I provide guidance to our counselors on daily sales activities, helping them achieve monthly sales targets. 5. Customer Service and Coordination: I oversee customer service, consulting, and coordination between students and teachers, as well as handle the administrative work of the center. 6. Policy Implementation and Improvement: I propose effective and feasible suggestions based on the comprehensive implementation of the company’s relevant policies, aiming to complete and enhance the center’s work. In this role, I strive to lead by example, fostering a results-driven environment while maintaining a strong focus on customer satisfaction and operational excellence.