Kathy Liao

Brand Strategy & Communications @ Melco Resorts & Entertainment

About

Dynamic and result-driven marketing communications professional with over 15 years experience within multinational corporations, specializing in beauty, luxury and F&B sectors, possess a deep understanding of consumer insights specific to the Greater China region. Areas of expertise include retail marketing, trade marketing, brand communications, PR strategies, social media strategies, event planning, creative concept development, and visual merchandising. Demonstrated strengths in achieving goals and delivering impactful results through effective cross-functional collaboration. Excel at crafting compelling strategies that resonate with diverse audiences, ensuring alignment and engagement across all levels of the organization. A creative, proactive and self-motivated team player with strong accountability.

Country

China

City

MACAO SAR

Industry

Apparel & Fashion

Skill

Brand Communication, B2B Marketing, Branding & Identity, Sales and Marketing, Publicity, Marketing Communications, Social Media Strategy, Marketing Campaigns, Media Strategy, Content Marketing, Retail Marketing, Product Development, Product Marketing, Fast-Moving Consumer Goods (FMCG), Luxury, Brand Building, Account Management, Strategic Planning, F&B Management, Business Planning

Experience

Brand Strategy & Communications

Melco Resorts & Entertainment

2025-8 - Present · 1 yr 2 mos

Macao SAR

Senior Account Manager

HOPSCOTCH Season

2022-3 - 2024-3 · 2 yrs 1 mo

Shanghai, China

Lead the development of marcom campaigns and go-to-market strategies and monitor the implementation of the action plans for global clients. Optimize the synergy of cross functional teams. Guarantee the control of the net margin of projects, of their profitability and to ensure the satisfaction and loyalty of the customers.

Global Category Manager

The Walt Disney Company

2021-2 - 2021-7 · 6 mos

Shanghai, China

Responsible for global key account management and consumer product licensing business, customers including P&G, Mentholatum, I.T and Pandora. Proven competences to drive new business opportunities with outstanding CRM and communication skills.

Market Manager, Swarovski for Professionals

SWAROVSKI

2016-9 - 2020-2 · 3 yrs 6 mos

Taiwan

Responsible for marketing solution development and providing value-added services to key customers including brand customers, wholesalers, manufacturers, and authorized distributors and resellers. Organized marketing activities and developed trade promotion tools by segment to support customers to achieve set goal. Implemented and adapted branding programs for local market in line with global strategy. Developed ATL and BTL communication materials for Taiwan market in both corporate and brand level. Planned and managed marketing budget with maximum ROI.