Kathryn E. Strachan

Fractional CMO working with B2B tech companies to define go-to-market strategy, sharpen positioning, and build scalable pipeline & revenue growth. I work with companies that have strong products and momentum but have hit a growth ceiling where sales slows and marketing isn’t delivering the expected results. My focus is on bringing clarity, structure and commercial focus to unlock the next stage of growth. Positioning & Go-to-Market Strategy - Defined positioning, messaging and go-to-market (GTM) strategies for complex B2B SaaS and fintech companies - Aligned product, marketing and sales around clear ICPs and value propositions Demand Generation & Pipeline Growth - Built demand generation strategies to drive qualified pipeline and revenue growth - Improved conversion across the funnel through messaging, channel and sales alignment Product Marketing & Growth - Led go-to-market for new products and market expansion - Supported product-market fit through targeted experiments and customer insight Marketing Leadership & Execution - Built and mentored marketing teams across SaaS and technology companies - Introduced structure, processes and performance tracking across marketing functions Selected Clients Rayobyte (B2B Data Infrastructure, ~$8M ARR) - Repositioned a global web data infrastructure company for enterprise and AI-driven markets - Built scalable marketing strategy to support enterprise growth - Mentored a team & introduced structure across marketing Privalgo (Fintech / Payments Infrastructure, £15M+ ARR) - Simplified complex multi-product messaging across FX, payments and treasury - Aligned positioning with enterprise buyer needs Qolo (Series B Fintech) - Led global rebrand and investor narrative during rapid expansion - Supported Series B positioning and strategic messaging Contend (AI LawTech, Seed Stage) - Defining category narrative and product-market fit - Building GTM strategy and early growth experimentation

I help sales and marketing teams cut through the AI noise and put it to work through hands-on workshops, prompt-building sessions, and practical workflows designed around how commercial teams actually operate. The goal is faster pipelines, smarter execution, and a team that’s genuinely confident using AI day-to-day. Past clients include: Cambridge University Kings College, TechScalers, MoneyFarm, Global TV Studio, Idorsa, etc.

- Mentored founders on go-to-market strategy, positioning and early-stage growth - Supported early-stage companies in building scalable marketing foundations

- Served as trustee and advisor across multiple organisations, supporting leadership on growth, positioning and strategic direction - Provided guidance on go-to-market strategy, commercial focus and organisational development - Worked closely with founders and leadership teams to bring clarity, structure and long-term thinking

- Repositioned a global web data infrastructure company for enterprise and AI-driven markets, clarifying how highly technical products translate into commercial value - Built the GTM strategy for a complex, low-awareness category, aligning messaging, use cases, and growth priorities - Defined early use cases and narrative to support adoption of a slow-growth product (Rayobrowse), bridging the gap between product capability and market understanding - Worked closely with leadership to prioritise marketing efforts under constrained resources, focusing on high-leverage initiatives over volume

Led marketing for a global digital transformation consultancy, building the foundations for scalable growth and positioning in complex enterprise markets. Worked closely with leadership to clarify the company’s positioning, strengthen its market narrative, and create a more focused, commercially-driven approach to growth. Key Contributions - Defined positioning and messaging for complex digital transformation and enterprise technology services - Built the marketing foundation from the ground up, introducing structure, processes and clear strategic direction - Developed a targeted go-to-market strategy focused on high-value enterprise opportunities - Designed and executed invite-only roundtables and senior networking initiatives to connect with target buyers - Leveraged network and partnerships to open up new commercial opportunities - Brought alignment across leadership, marketing and commercial teams to improve focus and execution

Built and scaled a global B2B tech marketing agency from 0 to $2M+ revenue and a 30+ person team, working with high-growth SaaS, fintech and technology companies before exiting in 2024. Key Contributions - Grew the business from startup to $2M+ revenue through strong positioning, international expansion and revenue diversification - Built and led a 30+ person team across strategy, content and client services - Defined the agency’s positioning around complex B2B technology, working with fast-growing SaaS and infrastructure companies across the US & UK - Worked closely with leadership teams to deliver positioning, go-to-market strategy and growth programmes for clients - Built operational and reporting infrastructure to support scalable growth and data-informed decision-making - Partnered with client services leadership to improve retention, upsell and overall customer experience - Established strong market reputation, leading to acquisition in 2024 Recognition Best Response to Change — The Drum (2021 & 2022) Young Director of the Year — IoD Scotland (2021) CEO of the Year (Shortlisted) — The Drum (2023) Top 10 Leaders & CEOs — BIMA (2022 & 2023)

Worked with technology and financial services clients to define messaging and create high-quality marketing content across digital channels. Supported positioning and content strategy for complex B2B products, translating technical concepts into clear, engaging copy for target audiences.

Worked on digital transformation initiatives, supporting the shift from legacy systems to more modern, customer-focused digital experiences. Developed content and messaging aligned with SEO strategy and customer intent, improving clarity and discoverability across key digital journeys. Collaborated with product, UX and technical teams to translate complex financial services into clear, accessible content for end users.

Worked within a global B2C community-focused tech company supporting marketing and growth initiatives in a fast-paced, data-driven environment. Gained early exposure to large-scale marketing operations and cross-functional collaboration.