Kathleen Starita

Manage photography for web

Owner/Photographer

Ensure web content is updated in a timely manner. Manage web products through Magento. Ensure inventory is up to date with Quickbooks. Schedule Social Media posts such as Facebook and Instagram. Run Social Media reports to determine what are the best times to post content. Established a proper photography studio fit for e-commerce purposes. Manage the maintenance and care of photography studio equipment. Use Adobe Lightroom and Photoshop to organize and develop images for web. Produce photography for various outlets: Instagram, Facebook and Web. Work closely with owner and Creative Director in order to ensure production of images go hand in hand with the brand.

Creator of the only fashion spread geared to the Hispanic community in the city of Memphis Manage all activities required to book shoots (scouting locations, scouting for models, hair stylist, makeup artist, etc) Decide and communicate effectively the creative look and feel of the photograph to the crew in order to successfully convey the desired final image. Research the trends in the market, in order to keep the imagery fresh and exciting to the viewer Engage on photo shoot sets: provide assistance on directive while on set, in order to ensure that final product is what is desired. Develop the image in Adobe Camera RAW in order to ensure proper color or perform minor color, contrast, brightness, sharpness correction Digital manipulation of the final images on Photoshop, to further develop the images. Oversee that delivery of images are before or on the deadline in order to prevent delays on print. Write articles every month on what is new in the fashion scene and deliver them in a timely manner to the editor for publication

Established a productive photography workflow by building a proper studio for e-commerce imagery Developed a training program for staff members to learn the photography equipment as well as photography digital processing. Determined the best lighting set up for the specific space that the client intended to use Engage on photo shoot sets: provide assistance on directive while on set, in order to ensure that final product is what is desired. Develop the image in Adobe Camera RAW in order to ensure proper color or perform minor color, contrast, brightness, sharpness correction Digital manipulation of the final images on Photoshop, to further develop the images if needed.

Creator of the only fashion spread geared to the Hispanic community in the city of Memphis Manage all activities required to book shoots (scouting locations, scouting for models, hair stylist, makeup artist, etc) Decide and communicate effectively the creative look and feel of the photograph to the crew in order to successfully convey the desired final image. Research the trends in the market, in order to keep the imagery fresh and exciting to the viewer Engage on photo shoot sets: provide assistance on directive while on set, in order to ensure that final product is what is desired. Develop the image in Adobe Camera RAW in order to ensure proper color or perform minor color, contrast, brightness, sharpness correction Digital manipulation of the final images on Photoshop, to further develop the images. Oversee that delivery of images are before or on the deadline in order to prevent delays on print. Write articles every month on what is new in the fashion scene and deliver them in a timely manner to the editor for publication

Daily support to internal and external customers regarding general cash application issues Oracle data entry of transactions, offsets, cash applications Travel to local markets in Latin America for knowledge transfer in order to generate processes that are later applied on the daily cash application workflow Responsible of daily approval of adjustments generated on cash application. Train new hires that will hold cash application positions that are directly linked to Latin American Markets Research of cash application anomalies, detect the root cause of it and provide a resolution

Worked with different Fashion designers, Makeup Artists and Hair Designers. Experienced on working with models Experienced on working with children and families Advanced knowledge on working with Artificial Light, Adobe Photoshop, Adobe Lightroom, Adobe Camera RAW, Microsoft and Apple MAC/OX Patforms and more.