kathleen De La Rosa

Social Media Associate Manager @ Bellami

About

Senior Social Media & Influencer Marketing Strategist driving full-funnel campaigns that increase brand visibility, engagement, and revenue. Expert in developing integrated social and influencer strategies, managing high-impact partnerships, and optimizing performance through data-driven insights. Proven ability to lead end-to-end campaigns, collaborate cross-functionally, and translate cultural trends into scalable, ROI-focused marketing initiatives.

Country

United States

City

Palmdale

Industry

Marketing & Advertising

Skill

Content Management, Marketing Support, Influencer Marketing, Social Media Marketing, Graphic Design, Email Marketing, Project Management, Research, Market Research, Event Management, Data Entry, Customer Relationship Management (CRM), Human Resources (HR), Photography, Social Media Optimization (SMO), Social Media Communications, Video Production, Video Editing, Search Engine Optimization (SEO), Social Media

Experience

Social Media Associate Manager

Bellami

2024-10 - Present · 2 yrs

Managed strategic content calendars via Dash Hudson, overseeing daily posts, copywriting, and community engagement. Developed data-driven campaigns, tracked KPIs, and designed visuals for promotions and launches. Collaborated with the Influencer Manager through CreatorIQ and Aspire to boost reach, produced BTS content at shoots, and supported the Social Director with high-level initiatives for consumer and professional.

Marketing Specialist

dr LASER

2021-9 - 2023-6 · 1 yr 10 mos

Manage daily social media and email operations to drive brand visibility and engagement. Created and scheduled content, led monthly email campaigns, and executed influencer partnerships. Analyzed performance metrics, optimized the WordPress site for conversions, and collaborated cross-functionally to support paid social efforts. Developed strategic plans for new service launches, store relaunches, and U.S. market campaigns.

Marketing Coordinator

dr LASER

2020-9 - 2021-9 · 1 yr 1 mo

Santa Monica, California, United States

Led the development and execution of an integrated social media and marketing strategy aligned with brand identity, combining content creation, influencer partnerships, and email marketing. Delivered innovative, platform-specific campaigns that increased engagement, enhanced brand visibility, and drove measurable results. Maintained strong audience interaction, tracked performance through analytics, and consistently adapted strategies based on industry trends and emerging platforms.

Freelance Beauty Content Creator

2018-2 - 2020-9 · 2 yrs 8 mos

• Create social media guidelines and content strategy to produce impactful and strong assets. • Develop effective email campaigns to increase opening and clicks. • Coordinated with influencers to create impressive UGC.

Freelance Copywriter

NuMe

2019-10 - 2020-4 · 7 mos

Developed social media guidelines and content strategies to deliver high-impact assets. Designed email campaigns to improve open and click rates, and partnered with influencers to generate compelling, on-brand UGC across platforms.

Marketing Assistant

CBDfx

2019-10 - 2020-3 · 6 mos

Los Angeles County, California, United States

Contributed to social media and email strategy development aligned with brand objectives. Produced engaging content, supported GTM calendars for product launches and influencer activations, and focused on organic growth. Helped execute impactful campaigns and assets to elevate content quality and visibility.

Social Media Marketing Manager

Sonage

2018-5 - 2019-10 · 1 yr 6 mos

Woodland, California, United States

Managed daily social media operations to drive brand visibility and engagement. Developed integrated strategies and content calendars aligned with email marketing. Led influencer collaborations, produced and published content, maintained active engagement, and delivered performance reports to optimize future campaigns.