kathleen murphy

* Helped manage the brand daily email process, and segmented and targeted email communication. * Prepared digital marketing briefs that include creative, copy and featured merchandise direction for LOFT emails. * QA/Test emails and site experiences for complete accuracy and constantly double check work. * Executed brand daily promotional process, as well as weekly, monthly, and seasonal site content refreshes for US and international sites. * Prepared digital marketing briefs that include create, copy, and featured merchandise direction for LOFT site content and experiences.

* Developed regional product strategies to review with Location Planning Manager. * Reviewed in-season system generated forecast recommendations and expected future business conditions. * Supported new regional strategies by conducting a regional 3-D review across products to develop future region plans and flow recommendations.

* Completed this sales experience through The University of Alabama Sales Program. * Identified 1,500 qualified prospects for each market, including detailed customer profile information. * Set appointments for the group of Tom James Market Leaders, utilizing the prospect list. * Qualified prospects, to maintain a healthy keep ratio.

* Managed a team of 13 graduate and undergraduate team members to provide a cohesive academic experience for students and professors. * Coordinated team schedules, as well as sales performance schedules for 600 undergraduate students throughout the semester. * Executed and graded student sales scenarios by acting as a customer in 24 different selling scenarios.

* Manage a $300,000 portfolio of corporate recruiting partnerships, including PepsiCo, Southwest Airlines, and Regions * Coordinate and host 1 Career Fair per semester, which includes 50 companies and 600 students * Identify and call on prospects, to sell recruiting partnerships through event- and classroom-based product lines

Orchestrated a quality student experience for 700 undergraduate students by managing classroom and sales lab logistics. Executed and graded student role plays by acting as a customer in 20 different selling scenarios. Coordinated and conducted 15 student resume workshops per week.

Created and executed marketing plans for 19 intercollegiate sports. Maintained advertising, social media, and event and activities promotions.

* Sustained an organized store to comply with corporate policies. * Maintained fitting rooms to control theft/shrinkage. * Managed cash registers to assure excellent customer service upon check-out.

* Maintained a clean store in coordinate with health and safety regulations. * Upheld the company's "francesca's Promise" to promote exemplary customer service. * Created lasting customer-employee relationships. * Took care of sales floor marketing.

* Executed phone and email campaigns to sell a variety of ticket packages for ticketed University of Alabama sports. * Established and cultivated relationships with area businesses, organizations and individuals. * Updated the Customer Relationship Management (CRM) database as needed. * Researched and recommended new promotional ideas that will enhance ticket sales.

Activities and Societies: Delta Zeta National Sorority, Phi Beta Lambda Co-Ed Business Fraternity, R.I.S.E. Resiliency Program, Golden Key International Honour Society, National Society of High School Scholars, Phi Sigma Theta Honor Society, Sigma Alpha Lambda Leadership Society, American Marketing Association, Sigma Alpha Pi National Society of Leadership and Success

Opportunity to experience University life in another country and promote study abroad.