Kathleen Van Gurp

• NASCAR • Lincoln Financial Group

• Vistra Energy • At Home

• Vistra Energy • At Home

• TXU Energy • At Home • Pinterest

•Netflix • North Carolina Education Lottery • TXU Energy • At Home -Negotiate with vendors across multiple channels to increase value of media for clients -Utilize Double Click Management for trafficking and reporting of digital assets -Communicate with clients to maintain timelines and optimize campaigns -Proficient in Kantar Stradegy, MBOX, DCM, and Prisma programs

•Performed marketing research of national radio programs e.g. On Air with Ryan Seacrest with communication of results to artist management including 137 producers through visuals in a weekly email •Researched for talent-hosts for information about artists who performed at the iHeartSummer ’17 Weekend by AT&T who were subsequently featured on Elvis Duran’s radio shows •Analyzed differences in national radio programs between similar talent brands and their marketing strategies, e.g. The Breakfast Club, On Air with Ryan Seacrest, etc. in order to better understand the target market for the shows •Organized data defining the listenership of 40 talk show podcasts for presentation to advertisers to market celebrity talent endorsements •Brainstormed features to be included in music events throughout the year for parent company, iHeart Media

•Acquired, retained, and grew 30 advertising contracts for a local community newspaper serving six municipalities with a circulation of over 60,000 readers by sending emails and having weekly meetings with the clients to discuss their advertising needs •Grew monthly revenue by approximately $5,000 through negotiations with clients on size and frequency of ads run •Developed new advertising strategy by creating new package deals in which advertisers would be considered the expert in their field to the readers in order to increase revenue for the paper

•Assisted in acquisition and maintenance of advertising clients for UNC school newspaper by drafting and negotiating contracts •Researched client target audience daily to determine best message to communicate to readers

History Minor Dean's List 2 Semesters GPA: 3.389