Katherine Vasiliev

- Support marketing executives in their efforts of increasing brand value by promoting to target audience - Interacting with the public through social media and informing them of EF’s services - Understand every aspect of EF's vision statement, mission, functions, and products - Create enticing content for social media - Market to those between the age of 18-35 using Instagram, TikTok, YouTube, etc. to encourage them to utilize EF for stress free travel

- Leads the creation and execution of marketing programs for key products sold through Pokémon Center and retail partners - Delivers highly creative and on-brand marketing activations that will excite new fans and drive engagement across the brand - Collaborates with TPCi owned-channel leads (PR, SM, Online, Email) to develop communication plans and creatives - Maintain marketing calendars, ensuring milestones are up to date and communicated to key stakeholders

Climate fellowship that includes an expert-guided journey with a global community committed to climate action and addresses fundamental climate science, climate change status and impacts, and a wide range of climate change solutions. The fellowship also aims to help participants jump-start their climate careers, through mentorship, and direct advice on job searching, resumes, LinkedIn, networking, etc. Topics covered: -Climate science -Local and global impacts -Energy -Food & agriculture -Carbon removal -Politics -Economics -Communications -Climate finance -Climate risk -Corporate sustainability -Adaptation -Alternative models of development

• Actively collaborated with internal and external stakeholders to develop marketing initiatives, ensuring flawless execution across all aspects of active programs at the day-to-day level. • Oversaw the process of routing and reviewing assets (marketing materials, promotional copy, print advertisements, digital marketing creative, etc.) for accuracy, alignment with strategy, and compliance with brand guidelines. • Collaborated with a cross-functional team of leaders, operators, publishers, and designers to secure appropriate direction and execution of communication tactics. • Acted as the main point of contact for the Social Media team regarding licensee content publishing on Nintendo social media channels.

-Reviewed, researched and drafted press releases and online articles for website -Assisted with posting, monitoring and engaging on Jacobs’ social media channels, website and intranet -Assisted in the generation of reports, using native platforms and analytic tools -Drove employee engagement through global campaigns, announcements, newsletters, executive communications and online news articles and worked closely with the social media team to ideate and create new social media campaigns across LinkedIn, Instagram, Twitter and Facebook -Collaborated across the team and the business to deliver campaigns that supported company strategy, reinforced values, and delivered on purpose, while actively contributing ideas and research around industry trends and best practices

- Developed and wrote content for social media posts and the Semester at Sea® blog - Copy wrote and edited publications, emails, and website content aligned with brand standards - Monitored Semester at Sea® PR mentions and related content and alerted team leader of any important notices - Monitored social media channels and maintained engagement with audiences (likes, comments, share, reposts) - Coordinated digital marketing efforts with various alumni, ISE staff, and third-party constituents through social media campaigns - Monitored and adjusted paid digital outreach (Google AdWords, social media advertising, etc.) - Reported social media analytics and campaign performance

The Global Alliance catalyzes virtuous partnerships of governments, international organizations, entrepreneurs, earth champions, and global investors to tackle the world's most pressing challenges. We enable system-scale transformation by leveraging private finance for the public good. - Wrote, edited, and produced digital content across all social media channels and company website on WordPress - Analyzed information on potential partners and prepare substantive briefs. - Supported Global Alliance by telling our story that resonates and builds engagement with partners and the general public, globally. - Supported outreach to governments, private sector, non-government and international development partners. - Conducted research to capture Global Alliance’s progress, achievements, and impact. - Provided timely support on brochures, publications, and press releases.

- Strategically developed monthly editorial calendars for Twitter, Facebook, LinkedIn, Instagram, and YouTube - Produced social assets for Twitter, Facebook, LinkedIn, Instagram, and YouTube using Canva, Adobe Photoshop, and Adobe Premiere - Brainstormed and then executed concepts for events and activities in the UN headquarters - Coordinated research for media coverage at events and spearheaded outreach initiatives

- Helped create tweets, blog posts, reports, graphics, and videos for all UNIC social media accounts with Twitter, Facebook, and their website - Reported on capital hearings, NGOs, and think tank briefings on a variety of international events both virtually and in the DC area. - Coordinated and maintained schedules of high-level UN officials during their visit to DC.

Visited Hawaii, Japan, China, Myanmar, India, Mauritius, South Africa, Ghana, Morocco and England while taking college courses in subjects in science, media, communications, and business. I applied global perspectives from these courses to the countries I was visiting and became a global citizen.