katherine mansfield

marketing communications manager

About

Results-driven, experienced marketing content and communications professional, specializing in high tech marketing strategies, public relations, and thought-leader speaker recruiting for advanced IT technology and corporate events. Currently, Marketing Communications Manager at the IEEE Computer Society (IEEE-CS), the computing industry's unmatched source for technology information, publications, conferences, training programs, and career development.

Country

united states

City

orange county

Industry

marketing and advertising

Skill

direct mail, product launches, promotions, trade shows, marketing communications, direct marketing, brand development, event marketing, marketing strategy, promotional products, advertising sales, web development, corporate gifts, product launch, event planning, marketing, market research, brand management, advertising, business development, leadership, management, product development, sales, strategy, social media marketing, strategic planning

Experience

senior subcontract administrator

mcdonnell douglas corp

1985-1 - 1992-1 · 7 yrs 1 mo

Solicited bids, negotiated contracts and managed programs for large scale in-flight and ground support equipment on the AV-8B and F-18 programs. Accomplished settlement of $10M claim to $3.5M over 3-year period on AV-8B program. Included extensive travel to domestic and international supplier sites.

sales and marketing consultant

promotions by design

1995-9 - 2012-8 · 17 yrs

Founded and managed Promotions by Design, an award-winning promotional sales agency, which provided expertise in designing creative promotional branding projects with the objective of improving sales and profits for clients. PBD, positioned as a strategic marketing partner, applies tangible promotional media for new product launches, awards programs, generating tradeshow/event traffic, and internal and external full scale marketing projects including company stores and complete tradeshow management.

marketing manager

ii-vi optical systems, inc.

2012-9 - 2015-3 · 2 yrs 7 mos

Developed and managed innovative marketing strategies and communications to support aggressive growth goals for a high-technology optical engineering firm. Accomplishments include: designed, implemented brand development plan for integration of merged company's complex optical products, and technical capabilities, including creation of technical collateral, design and implementation of new website, press releases, case studies, advertising pieces, and negotiations/management with subcontracted vendors.

marketing communications manager

ieee computer society

2015-5 - Present · 11 yrs 5 mos

The IEEE Computer Society is the world's premier organization of computing professionals, with rich offerings in publications, standards, certifications, conferences and more. The IEEE Computer Society is the largest technical organization within the IEEE, which has more than 400,000 members worldwide.