Katherine Inoue
Creative Director
About
I’m a Sr. Art Director / Creative Director in Los Angeles with 19+ years of experience shaping brands through advertising, design, and storytelling. My work blends strategy and creativity to deliver campaigns that connect, from brand identities and packaging to websites, digital campaigns, and national ads. I’ve led creative for major brands and also founded Art Coolture, where I explore how AI can enhance design workflows and push creative boundaries. For me, design isn’t just about aesthetics, it’s about building a brand presence that resonates and drives results. Core Expertise: • Branding & Visual Identity • Advertising & Campaign Creative • Packaging & Website Design • Multicultural Marketing • Creative Direction + AI Design Tools • Digital & Social Campaigns Always open to collaborating with brands that want to stand out and connect with their audience.
United States
Los Angeles
Marketing & Advertising
Figma automations, AI Master, Branding & Positioning, Art Direction, Figma, Digital & DRTV Advertising, Prototyping, Iconography, Communication, Google Workspace, Graphic Design, Branding & Identity, Editorial, Digital Media, InDesign, Photoshop, After Effects, Photography, Advertising, Typography
Experience

Creative Director
KAZAUE
Los Angeles Metropolitan Area
Clients: Giant Propeller, AMBI, Bi.org, Lyf, Afara, The Joy Jackson Initiative, QueerMajority • Help nonprofit brands develop their visual identity, marketing, and digital experiences through thoughtful design. • Work closely with founders and creative teams to shape brands that feel genuine and impactful. • Design user-friendly digital experiences, ensuring websites and apps are engaging and intuitive. • Bring fresh creative ideas while staying true to a brand’s core values.

Senior Art Director
Los Angeles, California, United States
• Implemented Figma automation for campaign deliverables, streamlining price point and lockup systems across Spectrum assets. • Lead for Spectrum Multicultural, developing campaigns that resonate with Asian, Hispanic, and African American audiences. • Oversee the design and execution of marketing materials across TV, digital, and print, ensuring consistency while bringing fresh creative ideas. • Collaborate closely with writers, strategists, and media teams to craft compelling, culturally relevant content. • Guide projects from concept to final execution, balancing client expectations with the goal of pushing creative boundaries.

Creative Lead
• Led the branding and design for The Afara Collective, a nonprofit focused on anti-racism education and cultural awareness. • Worked with a team of designers to develop visual storytelling, digital content, and event branding. • Created assets for workshops, speaker series, and social media, helping grow the organization’s reach and impact.

Lead UX Designer
Los Angeles, California, United States
• Designed user experiences and digital interfaces, turning complex ideas into seamless interactions. • Worked closely with researchers and product teams to ensure designs aligned with both user needs and business goals. • Created wireframes, mockups, and branding materials that elevated the company’s digital presence.

Lead UI/UX Designer
Los Angeles Metropolitan Area
Designed an intuitive, futuristic user interface and operating system for the Zeus phone, from the startup screen and keyboard to settings. • Collaborated closely with product managers, developers, and UX teams to craft a seamless, functional user experience. • Built and maintained a design component system and library of assets to improve efficiency and consistency across teams. • Ensured best practices, brand standards, and guidelines were met while managing projects from concept to final execution. • Created high-fidelity UI mockups and prototypes, presenting them to product management for feedback and approval.

Visual Designer
Greater Los Angeles Area
• Worked with CFX teams across different mediums to create premium, polished designs for cutting-edge vape tech products. • Strengthened brand identity by developing print & web assets, packaging, and white-label designs. • Led design efforts from concept to prepress, ensuring all materials met high-quality standards. Skills: Prototyping · Iconography

Art Director
Axis 1 Design
Grande Los Angeles e Região, Estados Unidos
Clients: Bobatime (100+ locations) & WabaGrill (180+ locations) • Designed and managed digital ads, social media assets, emails, interactive menus, and in-store visuals. • Created branding and packaging for retail stores, ensuring a consistent and engaging look. • Collaborated with clients to bring creative ideas to life while proactively solving design challenges.
Katherine Inoue's Contact Information
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