Katherine Ahumada
Global Brand Marketing Manager @ Michael Kors
About
Seasoned marketing and advertising professional with 12+ years experience, specialized in curating integrated 360 media campaigns, cross platform content partnerships & global marketing strategies. Robust experience across various high caliber brands in the CPG, Entertainment, Luxury Beauty & Fashion/Retail categories. Proven expertise working in a fast paced, results driven environment. Strong experience in project management, digital innovation, marketing strategy, and content development with the ultimate goal of delivering on brand objectives, business goals and KPIs.
United States
New York City Metropolitan Area
Marketing & Advertising
Digital Innovation, Social Media Communications, Managing Associates, Content Development, Client Relations, Paid Media Advertising, Budget Forecasting, Luxury Goods, Cross-functional Team Leadership, Marketing Strategy, Communication, 360 Campaigns, Investments, Digital Marketing, Media Strategy, Brand Partnerships, Social Media Marketing, Digital Media, Contract Negotiation, Media Planning
Experience
Global Brand Marketing Manager
Michael Kors
New York City Metropolitan Area
Global Media Manager
Coty
New York City Metropolitan Area
Managed global paid media communications within Coty Luxury Fragrance Division: Marc Jacobs, Calvin Klein, Tiffany & Co.
Associate Director
OMD
Greater New York City Area
- Led development of integrated media campaigns across print and direct digital across multiple clients: The Clorox Company portfolio, JCPenney, Bacardi. Previous accounts include Luxottica (Sunglass Hut, RayBan, Oakley, Lenscrafters), Showtime, GE Appliances, Hasbro - Managed planning and execution of media plans, while fostering communication with client leads. Oversaw 2-3 direct reports - Led briefing and ideation with corporate publishing partners (Hearst, Conde Nast, Dot Dash Meredith, etc.) to develop cross channel marketing proposals delivering on brand objectives, business goals and KPIs - Evaluated corporate investment levels with media partners to develop & negotiate joint business partnerships to unlock value, innovation and measurement - Negotiated & executed value add programs extending brand footprint. Experience includes influencer integrations on social, experiential sponsorships, on-site integrations, and promotional in-store events - Assisted Omnicom Enterprise Partnerships Team in management of corporate partnership with Hearst OMD CES Team (2019 – 2021) - Built framework and curated customized tours for OMD C-Suite clients and senior executives across more than 30 distinct categories. Developed OMD CES Recap Presentations & Panel reports distributed across agency network and key client leadership
Supervisor - Published Media Investment
OMD
Greater New York City Area
Planner - Published Media Investment
OMD
Greater New York City Area
Media Assistant
Spark Foundry
Greater New York City Area
Education
Penn State University
Marketing
Katherine Ahumada's Contact Information
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