Katherine Torres

-Researched, sourced, and secured high-performing creators and influencers, driving successful targeted campaigns in the beauty and and lifestyle verticals. -Anticipated and leveraged emerging social media trends to strengthen campaign relevance and audience engagement -Built, organized, and maintained an influencer database, streamlining outreach and relationship for future activations Clients: Kiehl’s and Garnier

-Managed & Scaled Creators: Oversaw influencer portfolios and help talent grow their platform presence while securing brand deals. -Talent Acquisition: Scouted and signed new creators, focusing on emerging and established influencers. -Fostered Brand Relationships: Built and nurtured strong partnerships with brands and agencies to book top talent for campaigns. -Strategic Growth: Collaborated with internal teams to shape the overall strategy and expand Grail’s talent roster.

-Executed influencer marketing campaigns for a variety of clients -Identified talent based of brand creative objectives, target demographics, and KPI’s both organically and AI based. -Established long lasting partnerships with creators and agencies -Managed effective communication between talent, agents, and brand partners -Negotiated rates, contract terms, and conditions -Advised on campaign creatives and reviewed content to ensure complete fulfillment of contractual obligations Clients: Nielsen’s Pinecone, Mixtiles, Dyla Brand’s Stur, Ipsos iSay, Scopely’s Monopoly Go, Radish, and VIZIO.

-Set, plan and implement micro influencer and brand ambassador campaigns and strategies from end-to-end -Outreach and activate over 100 influencers before each campaign with a quick turn over over of 14 days -Provide engaging text, image and video content for all social media accounts -Respond to customers (influencers, agents, etc) and community in a timely manner -Monitor, track and report on community engagement, content performance and social growth -Coordinate with Marketing, PR and Brand Communications teams -Liaise with creative and merchandising teams -Stay up-to-date with digital technology trends

-Manages multiple active dealer accounts per month -Hands on optimization of SMM campaigns (implements changes based on directed guidelines/dealer input) -Is point of contact for dealer accounts on campaign performance optimization efforts, KPIs and others -Coordinates with ops on key internal deliverables to the customer (billing, scorecard, etc) -Assets handling at onboarding -Manages SMM checklist ensuring all elements are completed -Internal depth coordination -Gains access to dealer FB pixel and obtains dealer email lists for audience creation and retargeting -QA of new and existing campaigns; has ownership of all checkpoints at set-up and refresh -Distributes ads for co-op & dealership approval

-Assisted showroom manager with style pulls for various events (movie premiers, product launches, red carpets etc.). -Curated on-brand celebrity/influencer list across 20+ supported brands (WhiteFox, Uncommon James, Shoedazzle, Loree Edkin etc.) -Strengthened client relationships by establishing weekly email blast campaigns. -Owned day to day email communications from prospective clients. -Created and presented latest fashion trends to internal teams through self directed research. -Monitored social media posts from CLD clients in order to protect CLD brand and services -Coordinated experiential marketing events for the launch of Yandy's Fall 2019 lingerie line. -Cataloged showroom inventory into Launch Metrics (fashion GPS database). -Tasked with making inventory drop offs to celebrity locations (homes, shoots etc.).

-Assisted showroom manager with style pulls for various events (movie premiers, product launches, red carpets etc.). -Curated on-brand celebrity/influencer list across 20+ supported brands (WhiteFox, Uncommon James, Shoedazzle, Loree Edkin etc.). -Strengthened client relationships by establishing weekly email blast campaigns. -Owned day to day email communications from prospective clients. -Created and presented latest fashion trends to internal teams through self directed research. -Monitored social media posts from CLD clients in order to protect CLD brand and services -Coordinated experiential marketing events for the launch of Yandy's Fall 2019 lingerie line. -Cataloged showroom inventory into Launch Metrics (fashion GPS database). -Tasked with making inventory drop offs to celebrity locations (homes, shoots etc.).

-Reviewed and maintained medical billing and claim records, settlements, and medical insurance statements for multiple clinics -Created and submitted claims to various insurance companies, ensuring their accuracy by contacting patients and insurance companies -Coordinated office activities and operations to secure efficiency and compliance to company policies -Supervised administrative staff and dividing responsibilities to ensure performance -Kept stock of office supplies and place orders when necessary -Managed agendas/travel arrangements/appointments etc. for the upper management -Managed phone calls and correspondence (e-mail, letters, packages etc.) -Supported budgeting and bookkeeping procedures -Created and update records and databases with personnel, financial and other data -Stocked up on office supplies and placed orders when necessary -Submitted timely reports and prepare presentations/proposals as assigned -Assisted colleagues whenever necessary

-Assessed clients' need and provided tailored information regarding market conditions, prices, and mortgages, facilitating all aspects of the home buying process -Collected and analyzed property listings on MLS and CRMS databases to buy, sell, lease clients' home -Prepared presentations for prospective clients

-Coordinating office activities and operations to secure efficiency and compliance to company policies -Supervising administrative staff and dividing responsibilities to ensure performance -Keep stock of office supplies and place orders when necessary -Manage agendas/travel arrangements/appointments etc. for the upper management -Manage phone calls and correspondence (e-mail, letters, packages etc.) -Support budgeting and bookkeeping procedures -Create and update records and databases with personnel, financial and other data -Track stocks of office supplies and place orders when necessary -Submit timely reports and prepare presentations/proposals as assigned -Assist colleagues whenever necessary