Katherine McKay

Coordination & daily monitoring of influencer campaigns for the North American market: managing product shipments, content briefs, monitoring publications, affiliate link creation, invoicing, proof reading contracts Event support for the PR/Influencer team Monthly reporting + deep dive into the collaboration process: analysis of KPIs, content, support in monthly + quarterly strategy Sourcing of new emerging profiles on various social platforms including TikTok & Instagram Created strong relationships and demonstrated excellent communication skills while interacting with all agencies + talent on a daily basis

Remained informed on new, existing, and trending products (their ingredients and benefits) to partner with management as needed to boost sales and ensure customer satisfaction. Set up advertising displays and arranged merchandise to highlight sales and promotional events that aided in promoting the Ulta Beauty loyalty program. Ensured the store was replenished throughout the day and merchandised all products to company standards on shelves and tables.

Assisted Digital Marketing Manager in content ideation, distribution, and conducting and analyzing performance reports to recognize consumer behavior in the marketplace. Researched and produced content for social media platforms, primarily oriented towards TikTok, that recognized trending content and applied it to the overall brand concept. Researched influencers/partners and developed execution plans to build innovative partnership ideas that were ROI positive.

Creates valuable relationships with customers through in-store shopping, cashier assisting, and cashiering. Collaborates with other team members to solve problems and provide excellent customer-service. Knowledgable about store products and promotions to encourage company sales and delight customers. Upholds the core values and leadership principles with a stress on speed, improvement, passion for creativity, customer obsession, and commitment to operational excellence.