Katherine Lawson

Freelance insight specialist able to help with your business needs. Significant client and agency side experience (16 years). Fully versed in all aspects of research, including - clientside management and networking - brief / proposal writing - questionnaire and discussion guide design - project management - agency management - fieldwork monitoring - online community management - data verification - report writing - presentation of findings Feel free to contact me if you need someone to help with any projects within your business, either big or small!

After joining Royal Mail in 2009 I have worked across a vast range of projects, previously managing c.80% of the research and insight generated within Royal Mail. I have worked on diverse projects, from large trackers to ad hoc product proposition research, price elasticity and web usability. While my core specialisms lie in customer experience and brand health, I am comfortable with most solutions and techniques.

Generalist ad hoc research role requiring me to manage personnel, budgets and be ultimately responsible for the successful delivery of research. I worked on a wide range of research varying from multi-country tracking projects to ad hoc hybrid qual/quant studies (concept and product testing). I have experience of many areas of research, including Customer Experience, Advertising, Brand Strategy, Web Design and Usability, U&A, Retail Evaluation, Product/Concept Testing and Mystery Shopping. I was responsible for client development, new business overall project management. I was also responsible for the development and mentoring of ten graduates through first year of graduate training programme to help them understand research and help get them trained up as quickly as possible.