Katharine Buchan

•Spearheaded a portfolio of 40+ high-profile clients across multiple countries, including Expedia Group, HelloFresh, Black Sheep Coffee, Domino's Pizza, TGI Fridays, Loveholidays.com, WOLT, and Google Mobile •Consistently exceeded quarterly targets, achieving revenue growth of over £500k+ per year •Built and maintained strong relationships with external and internal stakeholders, ensuring seamless communication and collaboration •Developed and executed data-driven marketing strategies, leveraging campaign reports to inform advertising decisions and drive sales growth •Successfully onboarded new partners and expanded existing relationships into new markets, expanding the company's global reach •Collaborated with cross-functional teams to design and implement targeted campaigns that drove engagement and conversion

•Drove significant revenue growth by promoting existing and new products to customers, increasing average subscription value through enhanced customer satisfaction •Implemented process improvements, reducing client churn by 5% and increasing customer retention rates •Conducted regular account reviews to ensure client satisfaction and identify areas for improvement, resulting in increased customer satisfaction ratings •Developed and executed strategies to upsell and cross-sell products, driving revenue growth and increasing customer value •Provided exceptional customer service, ensuring timely issue resolution and maintaining positive relationships with key clients

•Successfully managed social media campaigns for 4 key clients, resulting in increased followers and engagement •Designed and implemented effective marketing collateral for events and exhibitions, driving brand awareness and lead generation •Developed PR opportunities through strategic outreach to media contacts, influencers, and industry thought leaders •Demonstrated expertise in business development, financial management, and project coordination

•Delivered comprehensive PR, marketing, communications, and event management services to clients including Maped Helix, Smiggle, Sheaffer/Cross Pens, and Bridgestone Tyres •Secured media coverage for clients through targeted press releases, journalist outreach, and content creation •Developed successful social media content strategies that drove engagement and increased brand awareness • Led the launch of a new product at the BBC Good Food Show, resulting in brand awareness and an increase in sales •Organized high-profile promotional events featuring celebrity endorsements from Freddie Flintoff and Paul McGinley

First Class Hons in Event & Venue Management I was awarded the CABI Prize for Best Dissertation within the Leisure Industries Department; my dissertation looked at the effective use of social media within SME's.  This degree encompassed event planning, marketing, operations management, project management, people management and customer service. I also took elective modules in PR & IT.

• Reporting to the Managing Director with a team consisting of two team leaders and a 30-seat outsourcing call centre with responsibility for telemarketing, appointment making, lead generation, surveys and customer service • Managing all aspects of staff recruitment, training and dealing with performance issues • Setting individual and team targets and monitoring performance on an hourly, daily and weekly basis, putting in immediate measures to resolve any issues • Taking on project management duties when required and planning resources to ensure successful completion of each campaign • Implementing new procedures and processes to maintain optimum team performance

•Reporting to Sales Director •Responsible for team of regionally based co-ordinators •All aspects of staff management recruitment, training, development and dismissal •Collating all regional data into national tables and reports • Developing and implementing new reporting procedures and databases •Participating and contributing to monthly sales meetings •Improving on-going telesales projects •Assisting the Marketing Director in implementing on-going Marketing strategies •Developing and improving the running of the Trade Sales Department

•Reporting to the Managing Director •Having overall control of daytime operation, 75 position telephone centre & 3 Supervisors •Including International campaigns with foreign language speaker •Implementing budgets •Dealing with all staffing issues •Project Management and administration duties •Working to deadlines and targets •Ensuring accurate reporting

•Responsible for teams of operators and supervisors on various campaigns •Ensuring accuracy, quality and quantity •Motivating staff •Training & developing operators & assistant supervisors •Working to deadlines and budgets •Developing new projects and helping in the advancement of ongoing campaigns •Assisting in setting up a new call centre in Dublin involving frequent trips to Ireland •Recruiting and managing a team of home workers