katharine babic

Supported the sales manager and sales team through marketing communication development, market research, website management, and customer support. Identified targeted end user opportunities (15 leads per week) in the 7 focused market segments of the overall strategic plan to increasing sales and customer base. Created and managed various types of marketing communications for new and existing products which included catalogs, pricing information, data sheets, sales binders/folders, brochures, and the monthly email newsletters, enhancing product visibility to the customers. Maintained and updated “Lake Room” walls with quality “Value Minded Customers” and customer service feedback for future use in product and sales development. Managed website changes that included the uploading of new literature, new products, updates to the cross reference list, and any other basic website management tasks pertaining to the coupling division.

* Assisted all members of the marketing department with special projects, events, and marketing communications. * Aided with creative ideas for the company (ad campaigns and design, marketing strategy, newsletter writing, coordination of communication pieces etc.) * Researched and analyzed manufactured products and non profit competitors in NE Ohio for marketing tools and growth. * Assisted with event management by making venue phone calls, writing event postings, assisting at the events, and aiding the event manager in many other tasks.

* Headed and managed the implementing of the marketing plan for a new computer product by making at minimum 50 business to business phone calls daily. * Sending interested clients marketing packages to ensure product promotion. * Answered potential client’s questions and scheduled consultations.

* Support and management of marketing programs which include development and oversight of collateral, promotional items, media, billing management, Sales Tools, vendor management, and special projects. * Develop and oversee implementation of distribution plans, mailing lists and forecasting for all sales literature and tools for efficient project launches. * Track the development and usage of Sales Tools from creation to discontinuation to assure continued benefit and value. * Monitor the use of sales tools to identify trends, issues, problems and recommend solutions while ensuring appropriate inventory levels and managing cost effectively. * Identify, record, and initiate process changes to improve quality, reduce time and manage costs. * Support the Channel Managers, E-communication Specialist and Tradeshow Marketing Specialist with special projects and programs to help accomplish the initiatives set for the year.

Activities and Societies: SIFE and BW Softball