Katharine Chen

• Served as team leader and client partner on 40+ projects across ~6 accounts, including IBM, Moody’s, CD&R, Google, Sephora, and Veeva, with budgets ranging from $200k-$6M; owned and managed financials for 3 accounts of $2M+ • Produced $4.5M 2-year design, build, and install of Moody’s Cornerstone Suite and Gate at MetLife Stadium, including a 2-level main lounge space, a hospitality room, and a client conference center. Also produced 400+ digital assets for Moody’s use in suite and stadium, including an ad campaign consisting of video and radio commercials, screen animations, and print banners • Oversaw multiple concurrent workstreams across projects, clients, and time zones; workstream areas include general session, breakouts, videography, photography, registration, security, catering, venue operations, digital graphics and assets, décor and branding • Managed rate, profit, and overhead calculations and streamlining of job titles for renegotiation of client rate card • Assisted in implementation of tax assessment software and continued education and guidance of colleagues in proper use of tax assessment tool and tax laws

• Managed all financials for a ~$6.5M+ account, including all project budgets, post-event reconciliations, and quarterly and yearly projected and final numbers • Produced ~35+ projects per year, from $20k board of director meetings to $2M executive conferences • Produced 3-day 350-person internal executive conference across two venues, including general sessions, branding and print deliverables, 10 breakouts, and 2 dinner programs for 3 consecutive years • Interviewed, recruited, and trained 2 junior team members, from Production Assistants to Production Coordinators • Awarded company Core Values award for Agility

• Produced 100+ pre-recorded videos of 30-60 min each across 5+ client virtual events, including IBM, Google, Splunk, EY, and Sheetz; videos consisted of opening sessions, breakouts, keynotes, entertainment, and ceremonies for ~4 regions • Managed edit process including client and internal feedback; Conducted quality control on edited videos; Scheduled and staffed 6 technical directors across ~200 remote records over a 6-week period; Managed team of 4 coordinators • Coordinated 2000+ pieces of media per virtual event, including graphics, PDFs, animations, and videos • Handled COVID-19 protocols, venue COIs, vendor COIs, and event liability insurance for ~2 events per month

• Produced breakout rooms of ~100 attendees and ~5 speakers; managed overall furniture, materials, and attendee movements through general session and 7+ breakout spaces • Coordinated visas, air travel, and ground transfer logistics for 50+ travelers to Japan, India, Thailand, and Australia • Sourced and contracted crew hotels for ~150 room nights for domestic events and for ~400 room nights for international events • Contracted and managed attendee and crew catering for 100+ people per event • Assisted in interviewing/recruiting and led training and mentorship of 2 Production Assistants

• Processed and managed purchase orders for 35+ vendor invoices per event, compiled thorough accounting books for each project for final post-event client reconciliation billing • Supported teams pre-show by scheduling weekly meetings and creating crew memos, contact sheets, and security lists; support teams onsite by managing all production supplies, running errands, and maintaining team morale • Owned and updated team data security protocols to be compliant with new company rules

• Supported logistics for Tech World 2017 conference, both remotely and on-site in Shanghai • Monitored 3 conference calls per week with teams in the US, China, the UK, and Germany; translated live conversations and customer-facing documents to English and Mandarin • Managed registration, transportation, and accommodation logistics for 100+ internal executives and teams; handled confidential proprietary information pertaining to event; led staff tours at venue • Created 2-week content plan for Tech World and wrote 5 blog articles to support internal communications team • Performed quantitative and qualitative analysis of over 100 social media accounts in 53 countries for social media team

• Managed company Spotify playlist, daily updates on 3 social media accounts, and show promotions, including artist bios and photos, monthly ticket giveaways through local radio stations, and updating in-house posters • Increased Facebook page actions by 67% and post engagements by 92%; boosted Twitter impressions by 62% • Redesigned monthly calendar and weekly Indy Week advertisement, designed show posters in Illustrator and Photoshop, created and updated ~15 shows/week on website, and sent out monthly newsletter to 4000+ email subscribers • Created ~15 Facebook marketing campaigns (including paid Facebook advertisements) per month; coordinated additional promotion efforts with artist management teams for ~2 shows per month; photographed shows

• Determined 2 optimal locations for company expansion through quantitative analysis of freight rates, warehousing rates, cost of goods sold, projected revenue, and net margin • Established status of employee brand understanding and developed 6-month on-boarding program for brand unity • Set up Google Analytics and developed 2-year implementation plan for social media accounts and website blog • Consolidated and evaluated data from 5 sources to develop understanding of Asian market; submitted 50-page slide deck to senior management recommending focusing company efforts outside of Asian market

• Drove sales by creating 3 Excel client books of 1000+ chain restaurants, bakery accounts, and contract feeders for Territory Sales Managers; developed Excel-based software to streamline sales tracking information • Assisted Marketing and Sales Departments in purchasing 100+ point of sale products and nationwide promotional design

Areas of Emphasis in Marketing & International Business

Areas of Emphasis in Marketing & International Business Minor in Advertising through the School of Media and Journalism

Spring 2017 semester study abroad at the Alliance Manchester Business School