Kate Willis

Most medtech companies struggle to bring first in class innovations to market due to fragmented reimbursement pathways, physician skepticism, and unclear patient adoption. I bridge those gaps by architecting end to end commercialization strategies that drive market readiness, payer acceptance, and physician advocacy. My leadership has delivered early revenue growth from zero to five hundred thousand dollars within six months of launch and built national brand awareness across both DTC and VA channels. Throughout my career, I have helped companies cross the chasm from concept to commercialization. I have led U.S. go to market launches, secured strategic partnerships, and built high performing teams that thrive in fast moving, highly regulated environments. My work has contributed to coverage and coding wins, new payer pathways, and category leadership across neuromodulation, sleep, and digital therapeutics. What sets me apart is my ability to blend data, storytelling, and strategy. As a former Broadway actress turned medtech executive, I communicate science in a way that moves people, translating complex technologies into clear, emotionally resonant narratives that inspire physicians, patients, and investors to take action. I am deeply passionate about helping purpose driven companies build commercial engines that last by aligning vision, evidence, and execution from day one. In my current role as Vice President of Government and Provider Strategy at Daybreak, I am focused on expanding access, strengthening provider partnerships, and advancing scalable, evidence based solutions that improve patient outcomes.