kate weber

* Assisted in the creation and implementation of all company promotions and events * Created and advertised company press releases and event listings * Evaluated the success of past promotions and provided recommendations for the future * Managed all customer payment processing, international orders, and local deliveries * Communicated orally and in writing with customers, vendors, and promotional partners * Supported transfer to new database system and aided in training employees * Worked as a team to ensure a positive customer shopping experience * Multitask on multiple marketing and administrative projects at any given time

* Collaborate with sales team to provide relevant and timely tools and support to increase sales * Tradeshows: Coordinate company’s attendance (average 25 shows per year) including strategy, internal and external communications, promotions, distribution and tracking of over 3000 generated leads and administrative duties

* Coordinated trade show logistics including communications, registration, services, materials, and shipping. 42 shows completed during 2012. * Managed leads generated from trade shows including compiling, distributing and tracking * Designed and implemented a trade show lead tracking system that allowed an ROI analysis to be done at the end of each year * Tracked all marketing expenses, provided weekly prioritized updates to finance department, and assisted in the creation of the overall Marketing Master Budget per month and by year * Created and managed the company's weekly internal industry newsletter * Assisted in developing a client marketing program and creating client satisfaction surveys * Researched the industry, competitors, promotions, and potential resources and tools, create summarized documents and provide recommendations * Provided administrative support including editing marketing content, releasing press releases, updating the company website, maintaining collateral and stationary inventories

* Responsible for managing the mailroom operations and 5-person staff * Oversaw staffing and resources * Interviewed new hire candidates and provided recommendations * Worked as a team, delegated tasks when needed * Solved arising problems and conflicts

* Identified and assessed event opportunities for student audiences * Organized forum events for the University of Minnesota Twin Cities campus, including speakers and comedians * Managed a $31,000 operational budget and finished the year with a $700 surplus * Collaborated with other committees and student groups on events * Communicated with other organizations and agencies

Marketing Plan Development: Assist in developing annual Marketing Plan to align department strategies with corporate goals for all major marketing areas: thought leadership, public relations, tradeshows, product, direct campaigns and advertising Tradeshows: Coordinate company’s attendance at over 90 tradeshows (average 25 shows per year) including strategy, internal and external communications, promotions, distribution and tracking of over 3000 generated leads and administrative duties Thought Leadership: Provide thought leadership support through writing and editing white papers (1 per quarter), articles (1 per month), and blog posts (1-2 per month), and assisting in speaking opportunity’s strategy and development (2-3 per year) Digital Marketing Activities: monitor, manage and create content for company’s social media pages and website Internal Communications: Manage internal communications including weekly update of key news articles relating to industry, monthly update of marketing activities, and ongoing news updates

Bordeaux International Business School Study Abroad Activities and Societies: AOC Wine Association

Activities and Societies: Globe: Mentee for an international student 2010, Study Abroad: Bordeaux, France Fall 2009, Welcome Week Freshmen Orientation Leader 2009, Leadershape Participant 2009, Relay For Life Participant 2008, 2009, Pioneer Residence Hall Educational/Diversity Chair 2007-2008