Kateryna Slesarenko

Consumer Insights Manager (Hydration) @ PepsiCo

About

I help companies turn consumer understanding into practical choices that grow brands and categories. I clarify priorities, define where to win, and tie product and marketing to results. I make sure the why behind the buy is explicit, so teams know which messages lead, which packs earn space, and where to invest now vs later. Focus areas: • Anticipating shifts in consumer values, attitudes, and behaviors—and turning them into practical audience and messaging strategies • End-to-end market and consumer insight programs that inform brand, portfolio, and go-to-market choices • Brand strategy that strengthens awareness, relevance, and share across retail and e-commerce • Scenario planning that guides product roadmaps and commercial strategy under multiple market conditions

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

Experience

Consumer Insights Manager (Hydration)

PepsiCo

2025-8 - Present · 1 yr 2 mos

Toronto, Ontario, Canada

Product Marketing Research

StoreBound

2022-3 - 2025-7 · 3 yrs 5 mos

New York, United States

• Drive product development and marketing strategies through comprehensive market research within the small kitchen appliances industry. • Lead consumer, category, and competitor analysis to identify white space and shape the innovation roadmap. • Translate insights into clear product briefs, feature enhancements, and packaging claims that strengthen on-shelf appeal and online conversion. • Partner with marketing, design, and sales to move products from idea to launch, ensuring consistent positioning across retail and e-commerce channels.

Head of Strategic Research and Analytics

Q&Q Research

2020-9 - 2022-2 · 1 yr 6 mos

· Managed and delivered over 50 research projects for clients in CPG, Pharma, Retail, Automotive, and IT industries, resulting in a client satisfaction rating of 95%. Key clients handled: Unilever, L'oreal, Pepsico, Kimberly-Clark, Toyota, Auchan · Developed and implemented new market research methodologies that resulted in a 20% increase in the efficiency and accuracy of research processes for clients. · Utilized innovative methodology of semiotic analysis for a Tea brand, driving a 400% increase in sales and a 25% increase in market share.

Senior Manager Consumer Insights

Q&Q Research

2018-10 - 2020-9 · 2 yrs

· Successfully conducted and analyzed consumer research studies, providing valuable insights and strategic recommendations to clients · Conducted trend analysis and market research to identify new growth opportunities for clients in the retail and e-commerce industries, resulting in the launch of successful new product lines and increased market share. · Presented research findings to clients and stakeholders in a clear and concise manner.