Kateryna Dubova

• Conducted market research and managed product line development, resulting in the creation of the current product line (20 products) and sales. • Built and managed the brand presence on Amazon, starting from scratch, including product research, keyword research, listing SEO optimization, A+ content creation, and premium A+ content, Amazon store arrangement. • Measured product performance on Amazon, Walmart, company website. Including control of the sales metrics (units sold, revenue, conversion rate), advertising metrics (CTR, ACoS, TACoS, RoAS), keyword performance, return rate, and customer feedback. • Set up Amazon advertising campaigns in Seller Central. • Managed Amazon marketing campaigns including Vine, Coupons, Deals, and Promotions. • Inventory management on Amazon (demand forecasting, FBA, inventory turnover rate, storage fees, stranded inventory, returns, unsold inventory etc.). • Sourced and selected packaging materials and stickers through collaboration with suppliers on Alibaba. • Leaded cross-functional teams (designers, content creators, marketologists). • Negotiated pricing, terms, and conditions with suppliers to achieve cost-effective solutions.

• Assumed the role of the inaugural operator in the newly established Shopping Help department at the company, subsequently leading the formation of a dedicated team of 25 operators and effectively allocating responsibilities. • Initiated, developed algorithms, and together with the IT department, implemented automation into the order calculation system, allowing us to automatically calculate more than 80% of customer orders, taking into account the specific characteristics of each store, the cost of goods, and their delivery. • Created an advanced version of the FAQ with a connection to the current order status. The implementation of this FAQ has allowed customers to receive answers to the most frequently asked questions specifically related to their current order stage. Additionally, it has reduced the number of basic inquiries from new customers by 40%. • Developed comprehensive documentation and instructions for shopping help operations and support team activities. • Created clear guidelines and procedures to ensure consistency and standardization in customer support services. • Tested new features in the system before customers got access. • Ensured smooth and efficient functioning of the department on a day-to-day basis. • Provided regular individual and group coaching and training sessions to shift operators and department leaders. • Identified opportunities to add new features to enhance the customer’s experience.