Kateryna Malch
Brand Marketing Specialist @ JS Sullivan Development
About
Startup let me do what I love most: turn ideas into stories that connect. I use my background in journalism, communications, and content creation to lead impactful campaigns that boost brand visibility and inspire engagement. From email newsletters to digital storytelling, every piece is backed by strategy, creativity, and intention. With a degree in Journalism and 5+ years working across nonprofits, startups, and media, I bring strong storytelling instincts, a cross-functional mindset, and a passion for community-building. Whether developing social media strategies, writing sleek copy that resonates, or creating visual content that sparks curiosity, I focus on work that makes people feel connected and seen. Skills & Tools: Social Media Strategy • Email Marketing • Copywriting & Editing • Visual Storytelling • Brand Messaging • Canva • Adobe Creative Suite • Sprout Social • Mailchimp • CapCut • WordPress • Trello • AP Style • HTML • Slack • CRM Outside of work, I’m a curious traveler who’s explored 42 countries, a dedicated reader (30+ books a year), and a lover of climbing and yoga. With my Fuji XT-4 in hand, I’m always on the lookout for the perfect frame and the untold story hidden in everyday moments. Let’s connect! Always open to creative collaboration, meaningful conversations, and new opportunities.
United States
San Francisco
Marketing & Advertising
Bulk SMS, Mobile Marketing, Adobe Illustrator, Artificial Intelligence (AI), Microsoft Outlook, Customer Relationship Management (CRM), B2C Marketing, Edtech, MailChimp, Creative Marketer, Social Media Communications, Event Marketing, Nonprofit Organizations, Event Photography, ROI Optimization, Social Media Strategy, Email Marketing, Digital Marketing, Media Strategy, Canva
Experience

Freelance Multimedia Journalist
Kyiv, Kyiv City, Ukraine
📺 Contributed to various broadcast shows by conducting thorough research and preparing compelling materials on a freelance basis. 📝 Crafted news, reviews, and announcements, providing interesting content for the quality of on-air presentations. 📰 Involved in the preparation of creating the show agenda, meticulously checking all materials for consistency and reliability. 💡 Demonstrated great organizational skills in managing and processing large volumes of information. 🗞️ Prepared news covering diverse topics, including politics, culture, business, and travel.

Online News Editor
Kyiv, Kyiv City, Ukraine
✍️ Wrote 100+ articles for ZN.UA, a prominent analytical weekly publisher and online media outlet. 🌐 Covered a wide range of topics including science, culture, technology, and books topics. 🖋️ Used rewriting and copyediting skills to enhance the quality and clarity of articles related to theater, the Ukrainian film industry, and festivals. 📄 Prepared and optimized news articles, ensured effective communication of key messages and improved search engine visibility through SEO optimization. 📰 Contributed to the success of ZN.UA, which is recognized as one of the top 10 quality Ukrainian media outlets by the Institute of Mass Information for 2021. 💼 Worked in a dynamic environment with a professional team, contributing to the overall success and growth of the organization.

Multimedia Journalist
Kyiv, Kyiv City, Ukraine
✍️ Composed impactful news articles, announcements, and SEO materials, ensuring accurate and engaging content for readers. 🗣️ Conducted interviews and capturing compelling stories. 📰 Covered the 2019 presidential elections, reporting on political developments and attending press events, including brunches, related to the presidential campaign. 📸 Captured photos and videos of the campaign activities of Ukraine's fifth president, Petro Poroshenko, providing valuable insights into his campaign and capturing significant moments. 📺 Documented a memorable incident involving President Poroshenko and a journalist from the 1+1 TV channel, which became a significant event of the day.

Multimedia Journalist
Kyiv, Kyiv City, Ukraine
✍️ Wrote compelling news, articles, and short stories for the website, ensuring engaging and informative content for readers. 🔍 Developed SEO-materials to optimize website visibility and attract a larger audience. 💡 Prescribed thought-provoking questions and curated a comprehensive content plan, collaborating closely with the editor-in-chief to ensure alignment with the organization's objectives. 🎥 Attended, planned, and conducted video interviews with participants of the TV show, capturing authentic and compelling stories. 📹 Shot and edited videos for the website, producing high-quality content to engage and inform viewers. 🤝 Acted as a coordinator for participants, presenters, and project experts, facilitating smooth communication and collaboration. 🎬 Played an active role in the filming process of the New Leader's TV project, capturing behind-the-scenes moments and creating engaging backstage videos. 📱 Managed and curated content for the New Leaders project's social media pages on Facebook and YouTube, ensuring a consistent brand voice and engaging online presence.

Communication Trainee
Kyiv City, Ukraine
In my role at "12 Women" programs, I had the privilege of curating captivating content including topics, news, articles, photos, and videos. I focused on sourcing engaging materials to support discussions during the live show. Additionally, I had the opportunity to create impactful video content centered around specific topics of importance.

Content Manager
Kyiv City, Ukraine
Managed website content, specifically product inventory; collaborated with a wide range of clients and suppliers; edited photographs using Photoshop; filled and verified data in Excel spreadsheets; crafted product descriptions in accordance with established guidelines. Created product descriptions and implemented SEO strategies to optimize product visibility in search engines.

Senior Administrator
Kyiv City, Ukraine
Written scripts for "Morphine 2.0" and "Bloody Diamond" quest rooms, constructed puzzles and tasks, and produced visual elements for actors and room environments. I provided support to teams during the game, conducted briefings, managed employee schedules and cashier duties, and handled documentation. The "Bloody Diamond" quest was notably popular in Kyiv, Ukraine in 2017.
Kateryna Malch's Contact Information
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