Kateryna Malch

Kateryna Malch

Brand Marketing Specialist @ JS Sullivan Development

About

Startup let me do what I love most: turn ideas into stories that connect. I use my background in journalism, communications, and content creation to lead impactful campaigns that boost brand visibility and inspire engagement. From email newsletters to digital storytelling, every piece is backed by strategy, creativity, and intention. With a degree in Journalism and 5+ years working across nonprofits, startups, and media, I bring strong storytelling instincts, a cross-functional mindset, and a passion for community-building. Whether developing social media strategies, writing sleek copy that resonates, or creating visual content that sparks curiosity, I focus on work that makes people feel connected and seen. Skills & Tools: Social Media Strategy • Email Marketing • Copywriting & Editing • Visual Storytelling • Brand Messaging • Canva • Adobe Creative Suite • Sprout Social • Mailchimp • CapCut • WordPress • Trello • AP Style • HTML • Slack • CRM Outside of work, I’m a curious traveler who’s explored 42 countries, a dedicated reader (30+ books a year), and a lover of climbing and yoga. With my Fuji XT-4 in hand, I’m always on the lookout for the perfect frame and the untold story hidden in everyday moments. Let’s connect! Always open to creative collaboration, meaningful conversations, and new opportunities.

Country

United States

City

San Francisco

Industry

Marketing & Advertising

Skill

Bulk SMS, Mobile Marketing, Adobe Illustrator, Artificial Intelligence (AI), Microsoft Outlook, Customer Relationship Management (CRM), B2C Marketing, Edtech, MailChimp, Creative Marketer, Social Media Communications, Event Marketing, Nonprofit Organizations, Event Photography, ROI Optimization, Social Media Strategy, Email Marketing, Digital Marketing, Media Strategy, Canva

Experience

JS Sullivan Development

Brand Marketing Specialist

JS Sullivan Development

LinkedIn
2025-7 - Present · 1 yr 3 mos

San Francisco, California, United States

Letterty

Marketing Content Specialist

Letterty

LinkedIn
2025-2 - 2026-4 · 1 yr 3 mos

San Francisco Bay Area

Leleka Foundation

Marketing Event Coordinator

Leleka Foundation

LinkedIn
2022-9 - 2025-8 · 3 yrs

San Francisco Bay Area

New Horizons Hub

Social Media Marketing Specialist

New Horizons Hub

LinkedIn
2023-4 - 2024-12 · 1 yr 9 mos
Self Employed | Freelance projects

Freelance Multimedia Journalist

Self Employed | Freelance projects

LinkedIn
2020-11 - 2021-12 · 1 yr 2 mos

Kyiv, Kyiv City, Ukraine

📺 Contributed to various broadcast shows by conducting thorough research and preparing compelling materials on a freelance basis. 📝 Crafted news, reviews, and announcements, providing interesting content for the quality of on-air presentations. 📰 Involved in the preparation of creating the show agenda, meticulously checking all materials for consistency and reliability. 💡 Demonstrated great organizational skills in managing and processing large volumes of information. 🗞️ Prepared news covering diverse topics, including politics, culture, business, and travel.

ZN.UA

Online News Editor

ZN.UA

LinkedIn
2021-3 - 2021-11 · 9 mos

Kyiv, Kyiv City, Ukraine

✍️ Wrote 100+ articles for ZN.UA, a prominent analytical weekly publisher and online media outlet. 🌐 Covered a wide range of topics including science, culture, technology, and books topics. 🖋️ Used rewriting and copyediting skills to enhance the quality and clarity of articles related to theater, the Ukrainian film industry, and festivals. 📄 Prepared and optimized news articles, ensured effective communication of key messages and improved search engine visibility through SEO optimization. 📰 Contributed to the success of ZN.UA, which is recognized as one of the top 10 quality Ukrainian media outlets by the Institute of Mass Information for 2021. 💼 Worked in a dynamic environment with a professional team, contributing to the overall success and growth of the organization.

ICTV (International Commercial Television)

Multimedia Journalist

ICTV (International Commercial Television)

LinkedIn
2019-2 - 2021-3 · 2 yrs 2 mos

Kyiv, Kyiv City, Ukraine

✍️ Composed impactful news articles, announcements, and SEO materials, ensuring accurate and engaging content for readers. 🗣️ Conducted interviews and capturing compelling stories. 📰 Covered the 2019 presidential elections, reporting on political developments and attending press events, including brunches, related to the presidential campaign. 📸 Captured photos and videos of the campaign activities of Ukraine's fifth president, Petro Poroshenko, providing valuable insights into his campaign and capturing significant moments. 📺 Documented a memorable incident involving President Poroshenko and a journalist from the 1+1 TV channel, which became a significant event of the day.

ICTV (International Commercial Television)

Multimedia Journalist

ICTV (International Commercial Television)

LinkedIn
2019-3 - 2019-12 · 10 mos

Kyiv, Kyiv City, Ukraine

✍️ Wrote compelling news, articles, and short stories for the website, ensuring engaging and informative content for readers. 🔍 Developed SEO-materials to optimize website visibility and attract a larger audience. 💡 Prescribed thought-provoking questions and curated a comprehensive content plan, collaborating closely with the editor-in-chief to ensure alignment with the organization's objectives. 🎥 Attended, planned, and conducted video interviews with participants of the TV show, capturing authentic and compelling stories. 📹 Shot and edited videos for the website, producing high-quality content to engage and inform viewers. 🤝 Acted as a coordinator for participants, presenters, and project experts, facilitating smooth communication and collaboration. 🎬 Played an active role in the filming process of the New Leader's TV project, capturing behind-the-scenes moments and creating engaging backstage videos. 📱 Managed and curated content for the New Leaders project's social media pages on Facebook and YouTube, ensuring a consistent brand voice and engaging online presence.

ISLND TV | Ісландія

Communication Trainee

ISLND TV | Ісландія

LinkedIn
2018-11 - 2019-3 · 5 mos

Kyiv City, Ukraine

In my role at "12 Women" programs, I had the privilege of curating captivating content including topics, news, articles, photos, and videos. I focused on sourcing engaging materials to support discussions during the live show. Additionally, I had the opportunity to create impactful video content centered around specific topics of importance.

Rozetka.ua

Content Manager

Rozetka.ua

LinkedIn
2018-9 - 2019-3 · 7 mos

Kyiv City, Ukraine

Managed website content, specifically product inventory; collaborated with a wide range of clients and suppliers; edited photographs using Photoshop; filled and verified data in Excel spreadsheets; crafted product descriptions in accordance with established guidelines. Created product descriptions and implemented SEO strategies to optimize product visibility in search engines.

Factory Play

Senior Administrator

Factory Play

LinkedIn
2016-6 - 2017-5 · 1 yr

Kyiv City, Ukraine

Written scripts for "Morphine 2.0" and "Bloody Diamond" quest rooms, constructed puzzles and tasks, and produced visual elements for actors and room environments. I provided support to teams during the game, conducted briefings, managed employee schedules and cashier duties, and handled documentation. The "Bloody Diamond" quest was notably popular in Kyiv, Ukraine in 2017.

Education

Stanford Continuing Studies

Stanford Continuing Studies

LinkedIn

Digital Marketing: Social Media, SEO, Content, Advertising

2025-6 - 2025-9 · 4 mos
City College of San Francisco

City College of San Francisco

LinkedIn

Audio and Video for Web/ Marketing Communications

2023 - 2025-12 · 3 yrs
National University «Kyiv Aviation Institute»

National University «Kyiv Aviation Institute»

LinkedIn

Journalism

Kateryna Malch's Contact Information

Email

******@***.com

Phone

(**) *** ****

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