Yung Hsin Hung

Creative Director @ LOUDS

About

I’m a Los Angeles based photographer, director, and creative lead whose work began in image-making and has gradually expanded into a broader role in visual direction. Much of the brand planning I’ve been involved in has centered around content creation, especially through photography and visual storytelling. Over time, that has led me into more concept development, direction, and shaping how a project comes together visually from initial idea to final content. I care about strong imagery, but also about clarity, cohesion, and execution. My work is grounded in visual storytelling that connects ideas, culture, and point of view, with an emphasis on creating content that feels thoughtful, tangible, and fully realized.

Country

United States

City

Los Angeles

Industry

Photography

Skill

Portraits, Pre-production, Visual Development, Capture One, Lifestyle Portraits, Visual Branding, Photo Retouching, Visual Direction, Post-Production, Studio Lighting, Content Creation, Creative Direction, Visual Storytelling, Commercial Photography, Studio Photography, Art Direction, Film Direction, Brand Implementation, Product Photography, Office Equipment

Experience

Creative Director

LOUDS

2025-3 - Present · 1 yr 7 mos

Los Angeles, CA

Lead visual direction across content driven projects, with a focus on storytelling, photography, and creative cohesion. Develop concepts and shape visual language from initial idea to final content. Work across image making, direction, and creative planning to shape content that feels clear, thoughtful, and visually cohesive.

Founder / Photographer

Katerina Hung Photography

2015-8 - Present · 11 yrs 2 mos

Orange County, CA

Built an independent photography practice rooted in portrait, editorial, and people centered visual storytelling. Led projects from concept and pre production through shoot execution and final image delivery. Developed a visual approach centered on emotion, atmosphere, and narrative imagery. Created visual content across portrait, lifestyle, and brand related projects with an emphasis on clarity, atmosphere, and emotional resonance.

Creative Director

Studio Katalyst

2024-9 - Present · 2 yrs 1 mo

Los Angeles, CA

Develop and shape visual content for brands through concepting, direction, and visual storytelling. Translate ideas into clear visual direction across photography, visual development, and content creation.

Marketing Project Coordinator

PGI Global

2011-2 - 2015-9 · 4 yrs 8 mos

Fullerton

Supported marketing and project coordination across client communication, trade show execution, translation, and lead follow up. Built a strong foundation in organization, collaboration, and practical execution across fast moving projects.