Kate (Katerina) Semushkina
Digital Marketing Specialist @ Elgrissy Diamonds
About
As a dynamic and results-driven Social Media Marketing Specialist with 3+ years of experience in social media marketing, digital communications, and content creation, I specialize in driving engagement and enhancing brand visibility across platforms. I hold a Master of Science in Social Media and Mobile Marketing from Pace University in New York, along with a Bachelor's degree in Advertising and Public Relations from Moscow State Linguistic University in Russia. Throughout my career, I’ve developed expertise in social media campaign strategy, content development, market research, and digital analytics, with a proven track record of delivering measurable results. I’ve successfully managed global brands like Barilla, Nestle, and Uniqlo, and spearheaded innovative campaigns for organizations such as YAGP and IBDC LLC, driving significant engagement and refining digital marketing efforts. Skilled in tools like SemRush, SPSS, Google Analytics, and Canva, I thrive in cross-functional teams and am passionate about crafting compelling narratives that resonate with diverse audiences. Fluent in Russian, with working knowledge of French and Georgian, I bring creativity, data-driven insights, and a global perspective to every project. Let’s connect to explore how I can contribute to your brand’s success.
United States
New York
Marketing & Advertising
Project Planning, Negotiation, Design, Video Production, Social Media Marketing, Client Relations, Pre-production Planning, Contract Negotiation, Contract Management, Project Management, Film Editing, Speaking French, English, Photography, Filming, Communication, Translation, Russian, Creativity Skills, Google Analytics
Experience
Digital Marketing Specialist
Elgrissy Diamonds
New York, New York, United States
Social Media and Communications Assistant
Youth America Grand Prix (YAGP)
New York, New York, United States
• Developed new strategies and implemented new calender and plan for Google Search and LinkedIn • Conducted in-depth market research to optimize content and engagement of YAGP social media platforms • Built content for YAGP's Instagram and YouTube, including statements, posters, graphic design, posts, thumbnails, and video montages to enhance audience interaction and brand visibility • Worked cross-functionally with web designer, communication manager, and content creator to ensure cohesive marketing campaigns
Market Researcher
Barcelona, Catalonia, Spain
• Desk research and data analysis related to industries, market segments, consumers, competitors, and the multicultural market landscape. • Conduct research to determine the "size of the prize," estimating the revenue potential of specific market segments. • Assist immediate supervisor with developing detailed personas to represent diverse target audiences, identifying their preferences, motivations, and behaviors. • Create reports and presentations that summarize and highlight key insights from research and analysis. • Track and report on market trends, competitive changes, and emerging opportunities.
Social Media Marketing Specialist
Impact Business Development Consulting LLC
New York, New York, United States
• Designed compelling food events posts on LinkedIn, showcasing diverse projects and events, leading to higher engagement and increased brand visibility. • Created dynamic Instagram reels for IBDC LLC, enhancing engagement and broadening online presence. • Participated in client communication through email campaigns, resulting in heightened interest and active participation in the Summer 2023 Fancy Food Show in New York City.
TV Commercial and Social Media Marketing Specialist
Wunderman Thompson
Moscow, Russia
• Built persuasive narratives for key clients, outlining precise timing and plots resulting in successful commercials • Planned and carried out a successful Instagram livestream campaign with strategic rollout and engaging content, boosting audience engagement • Joined Pre-Production Meetings (PPM) to observe actor/actress selection, enhancing casting decisions for TV commercials • Managed prominent client accounts: Barilla, Nestle, Canon, Uniqlo, Mazda, and Unilever, delivering exceptional results
Movie Editor and Marketing Assistant
Russia TV Channel
Moscow, Russia
• Performed English to Russian translation for cable TV, enhancing audience reach and language inclusivity for Steven Spielberg's international films • Interviewed a renowned Russian TV host, producing compelling documentary content highlighting the excellence of Russia 1 TV Network • Reviewed submissions from partners like National Geographic, HBO, and Netflix, selecting documentaries that matched our channel's style and content, leading to curated programming
Education
Pace University
Social media and Mobile Marketing
Moscow State Linguistic University
Public Relations, Advertising, and Applied Communication
Kate (Katerina) Semushkina's Contact Information
Phone
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