Katerina Dudinskaya

- Define and drive the overall vision, strategy, and long-term objectives of the company, with a strong focus on sustainable growth. - Collaborate closely with fellow C-level executives to align operational, financial, product, and cultural goals across the organization. - Lead the development and execution of strategic initiatives that position the company for continued market leadership and innovation. - Oversee company-wide resource planning and budgeting, ensuring optimal allocation to support business priorities while maintaining financial health. - Inspire and lead cross-functional teams including Marketing, LiveOps, and Analytics to deliver on strategic goals and accelerate performance. - Identify new market opportunities, forge key partnerships, and guide the company through expansion and evolving competitive landscapes.

* Setting Marketing goals and objectives for the business * Partnering with other C-level executives to accomplish short and long-term operational goals * Planning and Developing strategies for the growth of the organization and making sure they are implemented * Developing and controlling all marketing budgets to ensure that the company has all the resources required to meet its objectives within agreed financial parameters and to maintain the financial strength of the company * Leading a Marketing, Creative Production and Analysts Team to achieve a company's strategic goals * Spot opportunities in the market and drive the growth of the business

Lead more than 60+ people in the UA, Creative Production (Creative Producers, Video Production and Playable) and Discovery teams in the management and optimization of mobile performance marketing strategy across multiple portfolio of games and applications.

* Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth * Monitor, optimize and report performance on campaigns across active ad networks on an ongoing basis * Stay current on the mobile user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth * Lead and execute on various growth initiatives in the areas of user acquisition, re-engagement, etc. * Oversee all reporting and analytics related to user acquisition and marketing * Utilize data insights to develop new growth strategies and initiatives * Lead the team in designing and developing internal performance marketing platform tools and processes * Serve as the main point of contact for multiple ad network and third party relationships * Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities * Collaborate with the Creative Services team on ad creative development and ensure production schedules remain on track * Define and enhance spend and measurement decision-making methodologies * Lead the research and evaluation of new user acquisition/growth channels

* Preparing and delivering marketing/ua plans within key objectives * Working with in-house designers to produce materials of visual impact * Involving key stakeholders for product at each stage of campaign, and reporting results once completed * Generating and executing marketing campaigns across social media platforms such as AdWords, Facebook, AppleSearchAds and video networks like a Applovin, Unity and many more * Generating reports for ua/marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format * Work closely with the BI, monetization and marketing teams to improve performance all titles in portfolio

Responsibilities: 1) Launch and manage user acquisition campaigns on ad networks, social media platforms and various other channels 2) Analyze data to optimize campaigns to meet volume and return on investment target 3) Brief design teams on creative assets to maximize performance 4) Work with internal teams as needed to improve performance and troubleshoot issues 5) Test new partners and channels to find additional qualified sources of traffic 6) Work with data science team and business performance managers to develop insights 7) Track campaigns and generate frequent performance reports to present to senior management 8) Communicate professionally with key acquisition partners our Marketing objectives and expectations

Meetville’s vision is to inspire singles to share and connect authentically. We make lasting impressions on people’s lives by helping them form meaningful connections with other amazing singles. Responsibilities: - Develop vision and strategy for the UA based on the company’s growth plan, - Work with other marketing stakeholders to ideate and execute creative digital campaigns that speak to our audience, - Develop test plans, measure performance, and make changes based on testing, - Monitor, optimize, and report performance of campaigns on an ongoing basis, - Identify new partner, platform, and optimization opportunities to drive campaign performance, - Identify the highest impact testing opportunities; prioritize, execute, track results and communicate to relevant stakeholders, - Daily, weekly, and quarterly budget forecasting and reporting of results.

Duties: - Drive overall strategy and execution for EstiloFuturo and Best Estilo International websites and mobile marketing, promotions to drive traffic, increase conversion, and acquire new customers - Collaborate with various cross-functional partners to grow the International businesses via a variety of marketing messages while also developing clear objectives and strategies for localized content - Identify opportunities to optimize the International online customer experience, rooted in deep understanding of competitors, customers, and trends that deliver innovation and strengthen the brand - Support strategic partnerships that increase brand awareness across the market and create synergies across online marketing vehicles - Maintain reporting for all marketing campaigns, analyzing and hindsighting performance and sharing learnings and recommendations with key business partners - Effectively write and kick off creative briefs, balancing both the needs of key customer segments as well as overall brand/buying initiatives, and ensure flawless project execution

RESPONSIBILITIES: · Accomplish digital marketing and online sales objectives by planning, developing, implementing, and evaluating advertising, and promotion programs, · Writing online copy for all campaigns or overseeing the copywriting process, · Oversight on content creation and acquisition for the blog, · Creating a strict marketing budget and managing to the team KPIs, · Follow a plan and overseeing the creation of digital assets for all of our online campaigns, · Accountable for constant improvement of online experience, A/B testing, landing page development, and conversion rates, · Manage all online digital campaigns and asset creation including but not limited to PPC, Remarketing, FB, Google.

* Meet with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them * Determine the company’s gross-profit and annual unit plans by analyzing trends and results and implementing marketing strategies * Maintain technical and professional knowledge by reviewing professional publications, participating in professional societies and establishing personal networks * Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company * Provide the necessary support to sales associates to enable them to generate market leads and close new deals * Develop and implement new programs, sales initiatives and strategies to capture key demographics * Document customer interactions and maintain data related to activities, accounts and partners * Design cross-selling programs and campaigns * Organize training for new staff * Develop and review long- and short-term sales strategies * Develop and maintain channels between product developers and resellers * Participate in interviews and the processes of recruiting new employees