Katerina Braga

● Working with B2B companies in energy and tech on using LinkedIn as part of their marketing and business development, not just for posting content. ● Helping founders and leadership teams clarify positioning, shape their message and build a consistent professional presence on the market. ● Supporting client acquisition and partnership development through content strategy and structured outreach on LinkedIn. ● Combining strategic marketing thinking with hands-on work: positioning, profiles, content and messaging. ● Collaborating with agencies and internal teams on LinkedIn-focused projects when additional strategic and content support is needed.

● Developed and implemented integrated marketing communications strategies for clients energy, education, fundraising and beauty industries, resulting in increased brand awareness, market share and customer engagement. ● Crafted compelling content in English, German and Ukrainian across various platforms. ● Managed social media channels (Facebook, Instagram, LinkedIn). ● Managed websites, implementing SEO best practices. ● Launched and optimized paid advertising campaigns on Facebook, Instagram, and Google Ads.

- Developed and executed a rebranding and marketing strategy to support business growth and international expansion. - Created SEO-optimised website content to improve visibility and drive qualified traffic. - Managed LinkedIn, Facebook, and Instagram accounts. - Planned and executed Google and Meta Ads campaigns to attract clients in key European markets.

Development and execution of the corporate and marketing communication strategy to introduce the Gas Storage System Operator of Ukraine to EU and Ukrainian markets. The implemented customer communication system and the notable enhancement of the company's reputation contributed to a 79% increase in customer base (2020-2022) and the storage of up to 10% of the EU's gas reserves in Ukraine. Customers rated the quality of information provided by the company at 4.6/5. ● Devising and executing the public relations strategy to enhance the company's reputation and increase its presence in the EU and Ukrainian gas markets. ● Orchestrating corporate and marketing communication efforts. ● Establishing a customer communication system aimed at regular informing the target audience and expanding the customer base. ● Media cooperation. Cultivating relationships with media outlet representatives in Ukraine and the EU through interviews, responses to inquiries, media events, and networking activities. ● Serving as the point of contact for all media-related matters, moderating public events and acting as a spokesperson as needed. ● PR for the first person. ● Social Media Management, including advertising campaigns (Facebook, LinkedIn, X/Twitter, YouTube) ● Website development. SEO. ● Rebranding of the company. Implementation of a new corporate style. ● Content creation in Ukrainian and English (text, graphics, and videos) for media and social media platforms, talking points, presentations, films, and booklets, etc. ● Collaboration with governmental authorities and business associations. ● Handling crisis communications for risks such as war, legislative changes, and regulatory issues. ● Coordinating internal communication initiatives for 6,000 employees and internal volunteer projects. ● Planning, executing, moderating, and reporting on online and offline events. ● Managing a team of 4 people. Collaboration with external service providers and agencies. Budget responsibility.

Establishment of an internal communication system from scratch to ensure the awareness and commitment of the company's 20,000 employees during the preparation and execution of the unbundling process of the Gas Transmission System Operator of Ukraine. Contribution to a large-scale international communication campaign during the unbundling process. ● Development and execution of the internal communications strategy, including the creation of an internal communication system from scratch for 20,000 employees. ● Content creation in Ukrainian and English (text, graphics, and videos), encompassing media materials, social media posts, newsletters, and booklets. ● Launching a monthly corporate newspaper for the company. Serving as its chief editor. ● Introducing an intranet portal for 6,000 users. ● Conducting regular internal meetings and teleconferences to facilitate seamless communication between top management and employees. ● Planning, executing, and reporting on online and offline events. ● Implementing projects in external communication to support reforms in the EU gas market, involving the development of communication concepts, content creation, and event organization.

Development and execution of the company's communication strategy, aimed to enhance brand awareness, support the launch of new services, increase market share, and foster collaboration with customers in both B2B and B2C sectors. The strategy also included initiatives to revitalize corporate culture and enhance the employer brand. ● Devising and implementing a corporate communications strategy. ● Media cooperation, including conducting interviews and answering to inquiries, issuing press releases, organizing media events, etc. ● Introduction of a series of CRM initiatives, resulting in increased customer satisfaction and the acquisition of new large-scale contracts. ● Administration of social media profile on Facebook and LinkedIn. ● Management of the website and its relaunch, SEO and web analytics. ● Planning and execution of internal and external events. ● Development of corporate culture and internal communication strategies for 2,000 employees.

Communication support for the company's transformation processes, including a range of mergers and acquisitions (increase in staff from 55,000 to 150,000 employees within two years), the onset of armed conflict in eastern Ukraine and Crimea, regulatory changes, and the implementation of continuous improvement techniques (LEAN). Foundation and development of two units from scratch: the internal media office and the corporate communications unit within the digital transformation project office. ● Establishment of the company media office. The system included a company newspaper, a corporate portal, an internal social network, internal events, e-learning tools, etc. Serving as the chief editor of the newspaper. ● PR and internal communications support to a comprehensive digital transformation program that oversaw the execution of over 30 IT projects simultaneously. ● Collaboration on marketing communications projects with leading IT market participants, such as SAP, Microsoft, HP, Cisco, etc. ● Content creation (text, graphics, and videos). ● Event planning and execution. ● Contribution to sustainable development projects across Ukraine. ● Anti-crisis communications.

Establishing systematic media collaboration following the expansion of the company's operations from regional to national and international levels. Significant contribution to the development of sustainable reputation for the company, which led to increased brand awareness in Ukraine and the EU countries, as well as attracting international funding. ● managing DTEK’s activity in national media - media-planning, conducting of interviews, comments as well as PR-support for public events. ● conducting media-events – press-lunches, press-conferences, press-tours, etc. ● organizing DTEK’s Press Club meetings, where Ukrainian chief editors and large companies’ top-management were brought together. ● developing and implementing top-managers’ promotion programs. ● anti-crisis communications. ● coordinating activities of DTEK's local PR offices

- maintaining of the NGO’s activity in media - organization of media-events - press-conferences, press-briefings, etc - preparation of informational and analytic materials -​ maintenance of the NGO’s web-site -​sociological researches management

The CIM Diploma in Professional Marketing, provided by the Oxford College of Marketing, is designed to develop the strategic marketing knowledge and management capabilities. This qualification is aimed at marketers working in supervisory roles and include three modules: Marketing and Digital Strategy, Innovation in Marketing, and Managing Brands. This qualification is equivalent to an undergraduate degree (Bachelor).

This course offers the latest information on managing digital marketing, covering topics such as creating a digital marketing strategy, search engine marketing and advertising, SEO and website management, content creation, and more. Each module is taught by experts who have practical experience working with the best agencies and companies in Vienna, Austria.