Katerina Boronina

Leading the department which produces all types of performance ads (video, static, pads) - Sales development and customer analysis - Strategy planning and achieving financial KPIs - Project management, process implementing and cross-team collaboration - Resource planning and risk management - Team management (hiring, onboarding, exiting, employee development and education) - Freelancers management (hiring, budgeting, result controlling) - Developing production techniques (e.g., 3D animation, Unity, live shoots) Achievements: - Increased departmental profit by 1.5 times while maintaining planned payroll levels (2019 vs 2020). - Exceeded profit benchmarks within 3 months. - Expanded video production capabilities, including 3D animation, Unity, live shoots, and TikTok

Creating performance ads ideas according clients’s briefs and managing it production - Project’s budget planning and KPIs achieving - Creating ads ideas, scriptwriting and production process coordinating - Resource planning and team managing (inhouse, freelance and outsource) - Optimizing internal workflows and processes - Commercial’s trends monitoring and implementing

Organized +20 projects, including: ・2 largest forums in Russia ・10 regular clients of the company ・+5 government clients ・Interacted with clients on a 24/7 basis. ・Participated in the development of design concepts, conducted project presentations and defenses. ・Prepared project budgets and monitored profit levels. ・Managed project teams ranging from 4 to 15 individuals (staff + freelancers). ・Implemented rules for financial planning and reporting for projects. ・Conducted orientation and training for new employees. ・Supervised the design department for one year as an art director. ・Formed working groups for each project (inhouse + freelancers).

∙ Implemented more than 10 projects for the design and construction of museum exhibitions and shopping centers. ∙ Prepared procurement documentation for all budget projects: from technical specifications to financial reporting. ∙ Increased profitability for each project by an average of 7-10%. ∙ Developed the concept, coordinated the design, and supervised the construction of the exhibition "A Quarter Century under the Auspices of UNESCO"