Katelyn Hensleigh-Smith

• Design all printed and digital marketing pieces for Holland Homes • Manage Holland Homes website and digital assets • Coordinate with marketing team to ensure brand compliance and consistency • Manage advertising budget and annual spend • Serve as a primary contact for print and advertising agency contractors • Event Planning & Home Staging

• Designed new marketing materials and graphic projects for clients • Printed / crafted existing projects for clients

• Managed weekly global travel for all 73 MPT employees • Booked flights, hotel rooms, transportation, translators, conference rooms, dinner reservations, and domestic and international security detail. • Designed charity event ads and corporate investor relations documents used for completing business deals

• Designed all printed and digital advertising pieces for Alabama Power Appliance Sales & Service. • Collaborated with advertising team, buyers and corporate advertising to ensure brand compliance and consistency. • Coordinated Inventive Trips with budgets of up to $125,000 for events with up to 125 attendees. • Served as a primary contact for vendors and maintained positive vendor relationships regarding the collection of co-op money as large as $38,000 used for advertising and vendor sponsored trips.

• Coordinated themed corporate events with budgets of $5000 for 700 – 1000 attendees. • Served as the corporate liaison between Appliance Sales & Service and Corporate Headquarters. • Evaluated and Re-Designed advertising pieces for Alabama Power Appliance Sales & Service. • Collaborated with advertising team, buyers and corporate advertising to ensure brand compliance and consistency.