katelyn abel
marketing communications manager
About
Experienced marketer with a demonstrated history of working in the industry. Skilled in social media, digital advertising, graphic design, copywriting, PR, website design, SEO, email, and lead generation.
united states
minneapolis
marketing and advertising
social media, public speaking, powerpoint, digital marketing, marketing strategy, event planning, microsoft excel, marketing, microsoft office, editing, customer service, graphic design, public relations, microsoft word, indesign, research, display advertising, corporate branding, google analytics, marketing automation, content management systems, search engine optimization, online advertising, email marketing, copywriting
Experience
digital marketing specialist
uw credit union
* Managed the execution of digital marketing tactics for all products and service lines: * Executed marketing emails; built and executed automation campaigns * Maintained public website using a CMS; monitored traffic and engagement * Built and designed landing pages to funnel inbound traffic from social, display and search media * Optimized digital platforms for better UX through insights from Google Analytics and heatmapping * Managed the planning, implementation, and reporting of paid and organic social media * Led the flighting and trafficking of display ads across all digital channels * Maintained and implemented UTM coding on all paid media to track subsequent website traffic * Reported on the performance of digital campaigns; provide insights to inform future strategy
associate manager, marketing communications
pharmaseek
* Directed all marketing and communications initiatives for PharmaSeek, PatientWise, PFS Clinical, and Transcend Trials: * Created social media accounts; developed and maintained content strategy * Planned, authored, and implemented all email marketing campaigns * Designed print and digital marketing collateral using Adobe InDesign and Illustrator * Wrote, edited, and coordinated the publication of press releases, blog posts, and articles * Organized and marketed company webinars, workshops and conference exhibits * Redesigned and maintained corporate websites * Maintained corporate branding guidelines to ensure consistency throughout each business
marketing intern
harvest mn
* Developed a marketing presence for a small nonprofit organization: * Established and maintained presence on Facebook and Instagram * Created print and digital marketing materials * Wrote grants and donation letters for funding on various projects * Planned and implemented community fundraising events * Created and authored a company blog
marketing communications manager
vision systems intelligence (vsi)
* Lead all marketing and communications initiatives for VSI Labs: * Oversee corporate branding guidelines to ensure clarity & consistency * Manage public website using a CMS; ensure SEO best practices * Manage strategy and execution of social media channels * Develop and deploy email marketing campaigns * Design print and digital marketing collateral
Education
hopkins high school
university of wisconsin - madison
communications
katelyn abel's Contact Information
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